Shopify Audiences vs Upscale AI (CTV Analytics)
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Sep 3, 2026.
The short answer
- On the Shopify App Store: Shopify Audiences 3.8 from 23 reviews and Upscale AI (CTV Analytics) 5.0 from 3 reviews.
- Upscale AI (CTV Analytics) lists 13 features Shopify Audiences’s listing doesn’t mention, including Ad exchange, Ad spend, AI copywriting.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free to Install
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Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureLeverage the scale and volume of commerce that happens on Shopify to help boost your ad performance across Meta, Google, TikTok, Pinterest, Snapchat, and Criteo. Get your ads in front of the most interested buyers and maximize results with custom audiences and performance benchmarks generated by powerful algorithms and millions of commerce signals only on Shopify.
Install Upscale to connect your Shopify store to our CTV analytics. Upscale integrates directly with Shopify to share metrics like cost per visit, purchases, CPA, and ROAS from CTV campaigns, track down to every Order ID. We separate new and current customers and provide product and purchase insights. Brands use Upscale to run and measure performance CTV campaigns.
- Drive up to 2x more retargeting conversions for every retargeting dollar spent
- Cut customer acquisition costs by up to 50% and maximize your ad performance
- Reach the right audiences across the funnel, from awareness to conversion
- Compare your ad performance to similar stores or industry groupings
- Attribution of CTV advertising campaigns
- Creative level analytics of purchase
- Use of promotional codes from CTV customers
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Shopify Audiences |  Upscale AI (CTV Analytics) |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Shopify Audiences | Upscale AI (CTV Analytics) |
|---|---|---|
| App Store rating | 3.8 ★ | 5.0 ★(ahead) |
| App Store reviews | 23(ahead) | 3 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Shopify Audiences | Upscale AI (CTV Analytics) |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | Not published | 1 |
Listing
| Measure | Shopify Audiences | Upscale AI (CTV Analytics) |
|---|---|---|
| Shopify category rank | #51(ahead) | #178 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 29, 2022 | Mar 27, 2026 |
| Languages | 20 | 1 |
| Developer | Shopify | Upscale AI |
FAQ
Shopify Audiences and Upscale AI (CTV Analytics): common questions
- Which has better reviews, Shopify Audiences or Upscale AI (CTV Analytics)?
- On the Shopify App Store: Shopify Audiences 3.8 from 23 reviews and Upscale AI (CTV Analytics) 5.0 from 3 reviews.
- What features does each app list that the other doesn’t?
- Shopify Audiences lists 3 the others don’t mention, such as Audience segments, Custom audiences, Website. Upscale AI (CTV Analytics) lists 13 the others don’t mention, such as Ad exchange, Ad spend, AI copywriting, AI images and video. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Sep 3, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Sep 3, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.