ShopGoals AI: Growth Tools vs Upselly: Real Bundles & FBT
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Apr 20, 2026 for ShopGoals AI, Oct 13, 2026 for Upselly.
The short answer
- Only Upselly lists a free plan.
- Upselly lists 7 features ShopGoals AI’s listing doesn’t mention, including AI recommendations, Cart drawer, Click-through rates.
Head to head
1-Click Upsell & Cross Sell & Frequently Bought Together!
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · All features included — no gates
- · Bundles, BOGO, gifts & cart goals
- · Removable "Powered by Upselly" credit
- · Up to 50 online store orders/month
Growth
- · 14-day free trial
- · 51–500 online store orders/month
- · Everything in Free, no gates
- · No "Powered by" credit
Pro
- · 14-day free trial
- · 501–2,000 online store orders/month
- · Everything in Growth
- · Priority support
Scale
- · 14-day free trial
- · 2,000+ online store orders/month
- · Everything in Pro
- · Priority support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureShopGoals helps merchants create comprehensive sales campaigns across their entire customer journey. Display incentive displays and promotional content on cart and checkout pages. Create conditional rewards promotions and shipping incentives that are stackable and easily communicated to customers through beautiful templates. All promotional goals are configurable and localized - design, currency.
Upselly builds real Shopify bundle products. Each bundle shows up as one line at checkout, with native inventory tracking and a genuine discounted price next to the original. There is no widget faking totals in the cart. You can also add frequently bought together offers, BOGO deals, quantity breaks, free gifts and cart goal rewards, and every offer is applied as a real Shopify discount at checkout.
- Customize the design & user experience of widgets exactly as you want
- Show tiered rewards at cart & checkout, multi design templates fully localized.
- Use it both as a top bar on your shop + a widget which you can place anywhere.
- Automatically match the color of selected recommended product to your theme
- Display price and discounted price on the product page with recommended products
- Manual recommendations: fine-tune manually the recommendations for each product
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ShopGoals AI |  Upselly |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | ShopGoals AI | Upselly |
|---|---|---|
| App Store rating | Not published | 4.5 ★ |
| App Store reviews | Not published | 13 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ShopGoals AI | Upselly |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $9.99/month |
| Longest free trial | Not listed | 30 days |
| Plans listed | Not published | 4 |
Listing
| Measure | ShopGoals AI | Upselly |
|---|---|---|
| Shopify category rank | Not enough data | #507 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 25, 2025 | Jun 19, 2018 |
| Languages | 1 | 1 |
| Developer | Nitin Rai | Storefrontist2 |
FAQ
ShopGoals AI and Upselly: common questions
- Is ShopGoals AI or Upselly cheaper?
- Only Upselly lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- ShopGoals AI lists 6 the others don’t mention, such as Checkout upsell, Free gifts, Free shipping, Product add-ons. Upselly lists 7 the others don’t mention, such as AI recommendations, Cart drawer, Click-through rates, Conversion rates. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Apr 20, 2026 for ShopGoals AI, Oct 13, 2026 for Upselly; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Apr 20, 2026 for ShopGoals AI, Oct 13, 2026 for Upselly. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.