SFBT: Bought Together vs Upsell & Cross Sell — Selleasy
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for SFBT, Nov 8, 2026 for Upsell & Cross Sell.
The short answer
- Only Upsell & Cross Sell lists a free plan. Paid plans start at $9.99/month for SFBT and $9/month for Upsell & Cross Sell.
- Upsell & Cross Sell lists 19 features SFBT’s listing doesn’t mention, including AI recommendations, Bulk pricing, Checkout upsell.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
BASIC
- · Email Support
- · Manual Frequently Bought Together Bundle
- · Widget Position Selection
PRO
- · AI Bundles Based on Past Orders
- · Bundle Discount Support
- · Manual Frequently Bought Together Bundle
- · Priority Support
- · Set Number of Bundles in Slider
- · Widget Position Selection
Free
- · 18 upsell & cross sell strategies
- · Chat, email, and Zoom support
- · Shopify & manual recommendations
- · Unlimited orders
- · Up to 5 campaigns
Starter
- · 50 free AI recommendations
- · Everything in Free plan
- · Free setup on a call with us
- · Unlimited campaigns
- · Unlimited orders
Pro
- · 1000 AI recommendations / month
- · AI campaign optimizer
- · Advanced campaign targeting
- · Checkout upsell for Shopify Plus
- · Everything in Starter plan
- · Metafield bulk recommendations
Max
- · 2500 AI recommendations / month
- · AOV advisor
- · Advanced customizations
- · Everything in Pro plan
- · Powerful rules engine
- · Priority support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSmart Frequently Bought Together & Upsells displays Amazon-style “Frequently Bought Together” bundles on product pages. Create bundles by product (SKU) or category, control placement, priority, and display settings, and let customers add multiple products to the cart with one click. Optional: Automatic bundle generation can use up to 12 months of order history to create data-based bundle recommendations.
High-conversion one click upsell app. Bundle product addons to increase AOV with automatic product recommendations for complementary products on product page & cart drawer. Checkout upsell extensions & discount functions for bundling accessories. Mobile-responsive upsell funnel with thank you page upsell & pop up upsell offers. Works with any theme to boost conversion rates in multi-language & multi-currency stores.
- Create Amazon-style bundles customers can add to cart in one click.
- Build bundles by product SKU or collection with full control.
- Optional: Auto-generate bundles using up to 12 months of order history.
- Optional: Tiered discounts for purchasing multiple products in bundle.
- Show Amazon-style 'frequently bought together' product upsell bundles.
- Cross sell product addons on the product page. Embed as list / grid / etc.
- Pop-up a cart upsell funnel or addons based on items in the cart.
- Display a post purchase upsell page with one click upsell (checkout upsell).
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  SFBT |  Upsell & Cross Sell |
|---|---|---|
| Detected stores | Not published | 24,539 |
| Net store change, 28 days | 0 | −333 |
| Stores added, 28 days | Not enough data | 161 |
| Big-brand share | Not enough data | 13% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | SFBT | Upsell & Cross Sell |
|---|---|---|
| App Store rating | Not published | 4.9 ★ |
| App Store reviews | Not published | 2,778 |
| New reviews, 28 days | Not enough data | 30 |
| Reviewers a year or more in | Not enough data | 17% |
Pricing
| Measure | SFBT | Upsell & Cross Sell |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $9.99/month | $9/month(ahead) |
| Longest free trial | 3 days | 30 days |
| Plans listed | 2 | 4 |
Listing
| Measure | SFBT | Upsell & Cross Sell |
|---|---|---|
| Shopify category rank | #1113 | #29(ahead) |
| Shopify App Charts | Not on this week’s charts | #18 on the Shoplist 100 |
| Built for Shopify | No | No |
| Launched | May 8, 2026 | Jul 15, 2021 |
| Languages | 1 | 2 |
| Developer | Lantera | Logbase |
FAQ
SFBT and Upsell & Cross Sell: common questions
- Is SFBT or Upsell & Cross Sell cheaper?
- Only Upsell & Cross Sell lists a free plan. Paid plans start at $9.99/month for SFBT and $9/month for Upsell & Cross Sell. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- SFBT lists 3 the others don’t mention, such as Free gifts, Tiered discounts, Volume discounts. Upsell & Cross Sell lists 19 the others don’t mention, such as AI recommendations, Bulk pricing, Checkout upsell, Click-through rates. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for SFBT, Nov 8, 2026 for Upsell & Cross Sell; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for SFBT, Nov 8, 2026 for Upsell & Cross Sell. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.