Sequenzy: Email Marketing, SMS vs SmartrMail Email & SMS
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026.
The short answer
- SmartrMail Email & SMS is detected on 11× as many Shopify stores as Sequenzy: 143 vs 13 as of Nov 3, 2026.
- On the Shopify App Store: Sequenzy 5.0 from 6 reviews and SmartrMail Email & SMS 4.7 from 615 reviews.
- Only Sequenzy lists a free plan. Paid plans start at $19/month for Sequenzy and $10/month for SmartrMail Email & SMS.
- SmartrMail Email & SMS lists 41 features Sequenzy’s listing doesn’t mention, including A/B testing, Birthday messages, Browse abandonment.
Head to head
Newsletter, Pop up, Automation, SMS, Template, Email Marketing
- United States
- United Kingdom
- New Zealand
- United States
- Australia
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Forever
- · 2.5K emails/month
- · AI assistant, CLI, and MCP tools
- · Analytics and revenue tracking
- · Campaigns and transactional email
- · Powerful automations
- · Powerful segmentation
15k Emails/month
- · 15K emails/month
- · AI assistant, CLI, and MCP tools
- · Analytics and revenue tracking
- · Campaigns and transactional email
- · Powerful segmentation & automations
- · Shopify customer and order sync
120k Emails/month
- · 120K emails/month
- · AI assistant, CLI, and MCP tools
- · Analytics and revenue tracking
- · Campaigns and transactional email
- · Powerful segmentation & automations
- · Shopify customer and order sync
1.2M Emails/month
- · 1.2M emails/month
- · AI assistant, CLI, and MCP tools
- · Analytics and revenue tracking
- · Campaigns and transactional email
- · Powerful segmentation & automations
- · Shopify customer and order sync
Free Plan
- · 100+ Ready-to-use Email Templates
- · 8 emails per subscriber per month
- · AI Newsletters
- · AI Product Recommendations Emails
- · All Email, but Browse Abandonment
- · Coupons and Discounts
Essentials Plan
- · 12 emails per subscriber per month
- · AI Subject Line Suggestion Creation
- · All E-commerce Email Automations
- · Branded AI Flows Setup
- · Everything in Free +
- · One Click AI Newsletter Creation
Pro Plan
- · 24 emails per subscriber per month
- · A/B Testing Email and Sms flows
- · Everything in Essentials+
- · Managed Email Marketing Strategy
- · Monthly/Quarterly Account Review
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSequenzy helps merchants run email and SMS marketing with store data. After install, customers, products, orders, checkout activity, and stock events sync into subscriber profiles. Merchants can send newsletters, welcome flows, abandoned cart and checkout recovery, post-purchase follow-ups, win-back campaigns, back-in-stock alerts, and replenishment reminders across email and SMS.
SmartrMail is email and SMS marketing for Shopify stores that want to sell, not run an email agency. Recover abandoned carts and welcome new subscribers with automated flows. Send AI newsletters with personalized product recommendations — you review and approve before sending. Segment by purchase behavior with real Shopify data. Capture emails with pop-ups in your welcome flow.
- Sync customers, orders, products, variants, inventory, and revenue data
- Build welcome, cart, post-purchase, win-back, and replenishment flows
- Target campaigns by purchases, spend, products, tags, and engagement
- Capture back-in-stock requests and notify shoppers when items return
- Abandoned Cart email, Welcome email, Back in Stock email, Thank you Email & more
- Email Marketing, Email Automation, Newsletter, Popup, 100+ Email Templates, SMS
- 1-to-1 Training, Easy Setup, One-Clic Automations, 24/5 Chat & Phone support
- Battle-tested Email funnel strategy, design + automation by our in-house agency
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Sequenzy |  SmartrMail Email & SMS |
|---|---|---|
| Detected stores | 13 | 143(ahead) |
| Net store change, 28 days | +1 | +1 |
| Stores added, 28 days | 1 | 8(ahead) |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Food, Beverages & Tobacco, Health & Beauty | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, United Kingdom, New Zealand | United States, Australia, United Kingdom |
Reviews
| Measure | Sequenzy | SmartrMail Email & SMS |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.7 ★ |
| App Store reviews | 6 | 615(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Sequenzy | SmartrMail Email & SMS |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $19/month | $10/month(ahead) |
| Longest free trial | Not listed | 15 days |
| Plans listed | 4 | 3 |
Listing
| Measure | Sequenzy | SmartrMail Email & SMS |
|---|---|---|
| Shopify category rank | #52(ahead) | #61 |
| Shopify App Charts | Not on this week’s charts | #23 in Email marketing |
| Built for Shopify | No | No |
| Launched | May 25, 2026 | Nov 26, 2013 |
| Languages | 1 | 2 |
| Developer | Sequenzy | SmartrMail |
FAQ
Sequenzy and SmartrMail Email & SMS: common questions
- Which is more popular, Sequenzy or SmartrMail Email & SMS?
- SmartrMail Email & SMS is detected on 11× as many Shopify stores as Sequenzy: 143 vs 13 as of Nov 3, 2026.
- Is Sequenzy or SmartrMail Email & SMS cheaper?
- Only Sequenzy lists a free plan. Paid plans start at $19/month for Sequenzy and $10/month for SmartrMail Email & SMS. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Sequenzy or SmartrMail Email & SMS?
- On the Shopify App Store: Sequenzy 5.0 from 6 reviews and SmartrMail Email & SMS 4.7 from 615 reviews.
- What features does each app list that the other doesn’t?
- Sequenzy lists 2 the others don’t mention, such as APIs and webhooks, Custom fonts. SmartrMail Email & SMS lists 41 the others don’t mention, such as A/B testing, Birthday messages, Browse abandonment, Bulk messaging. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.