Sequenzy: Email Marketing, SMS vs Shopify Messaging

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026.

The short answer

  • Shopify Messaging is detected on 6.3× as many Shopify stores as Sequenzy: 82 vs 13 as of Nov 3, 2026.
  • On the Shopify App Store: Sequenzy 5.0 from 6 reviews and Shopify Messaging 4.8 from 6,282 reviews.
  • Only Sequenzy lists a free plan.
  • Shopify Messaging lists 14 features Sequenzy’s listing doesn’t mention, including Browse abandonment, Custom code, Discounts.

Head to head

Detected stores

Sequenzy: 13
Shopify Messaging: 82

App Store reviews

Sequenzy: 6
Shopify Messaging: 6,282

Stores added, 28 days

Sequenzy: 1
Shopify Messaging: 10
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—

Email marketing made for commerce

Categories
  • Email marketing
  • Email marketing
  • SMS marketing
Languages
  • English
  • English
  • Chinese (Simplified)
  • French
  • Dutch
  • +16 more
Launched
May 25, 2026
Apr 14, 2020
Built for Shopify
Not badged
Not badged
Reviews per month
3 last full month
219 last full month
Detected stores
13active installs
  • Inkyo
  • MissionaryMall
  • The Work Out Hub
  • Lightstick Shop
  • Asian Cravings
+8 more
82active installs
  • VEGAMOUR
  • Oh My Cream
  • baggitindia
  • Counter
  • MelodySusie
+77 more
Most common store size
11-50 products23%
11-50 products24%
Top countries
  • United States38%
  • United Kingdom15%
  • New Zealand8%
  • United States30%
  • India10%
  • Japan7%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

0250500DecFebAprJunAugOctSequenzy: Email Marketing, SMS: 1 reviews in May 2026Sequenzy: Email Marketing, SMS: 1 reviews in June 2026Sequenzy: Email Marketing, SMS: 1 reviews in July 2026Sequenzy: Email Marketing, SMS: 3 reviews in August 2026Shopify Messaging: 244 reviews in December 2025Shopify Messaging: 181 reviews in January 2026Shopify Messaging: 200 reviews in February 2026Shopify Messaging: 207 reviews in March 2026Shopify Messaging: 191 reviews in April 2026Shopify Messaging: 210 reviews in May 2026Shopify Messaging: 273 reviews in June 2026Shopify Messaging: 173 reviews in July 2026Shopify Messaging: 184 reviews in August 2026Shopify Messaging: 167 reviews in September 2026Shopify Messaging: 219 reviews in October 2026
SequenzyShopify MessagingCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $799/month
—
Plans
Free ForeverFree
  • · 2.5K emails/month
  • · AI assistant, CLI, and MCP tools
  • · Analytics and revenue tracking
  • · Campaigns and transactional email
  • · Powerful automations
  • · Powerful segmentation
15k Emails/month$19/month
  • · 15K emails/month
  • · AI assistant, CLI, and MCP tools
  • · Analytics and revenue tracking
  • · Campaigns and transactional email
  • · Powerful segmentation & automations
  • · Shopify customer and order sync
120k Emails/month$99/month
  • · 120K emails/month
  • · AI assistant, CLI, and MCP tools
  • · Analytics and revenue tracking
  • · Campaigns and transactional email
  • · Powerful segmentation & automations
  • · Shopify customer and order sync
1.2M Emails/month$799/month
  • · 1.2M emails/month
  • · AI assistant, CLI, and MCP tools
  • · Analytics and revenue tracking
  • · Campaigns and transactional email
  • · Powerful segmentation & automations
  • · Shopify customer and order sync
FreeFree to install
Your first 10,000 emails each month are free. After, pricing starts at $1/1000 emails per month.
Coverage
24 of 38 features63%
30 of 38 features79%
Unique strengths
  • A/B testing
  • APIs and webhooks
  • Back-in-stock emails
  • Bulk editing
  • +4 more
  • Browse abandonment
  • Custom code
  • Discounts
  • Insights and tips
  • +10 more
Email marketing
63%24/38
79%30/38
Campaign types
72%13/18
83%15/18
Managing campaigns
55%11/20
75%15/20
81614onlybothonly
SequenzyShopify Messaging38 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
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How it sells itself

Sequenzy helps merchants run email and SMS marketing with store data. After install, customers, products, orders, checkout activity, and stock events sync into subscriber profiles. Merchants can send newsletters, welcome flows, abandoned cart and checkout recovery, post-purchase follow-ups, win-back campaigns, back-in-stock alerts, and replenishment reminders across email and SMS.

Create customized email, SMS, and WhatsApp campaigns all in one place. Use Sidekick to personalize emails to match your brand, or choose from ready-made email, SMS, and WhatsApp templates. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track all within Shopify, with flexible pricing that scales with your business needs.

Key points
  • Sync customers, orders, products, variants, inventory, and revenue data
  • Build welcome, cart, post-purchase, win-back, and replenishment flows
  • Target campaigns by purchases, spend, products, tags, and engagement
  • Capture back-in-stock requests and notify shoppers when items return
  • Send branded emails to segments of customers directly from Shopify.
  • Send personalized emails and SMS to segments of customers directly from Shopify.
  • Use email templates for products, sales, restock, holidays, events, and more.
  • Use templates for timely updates, exclusive offers, product tips, and more.
Screenshots
Sequences
app feature imageAI BuilderSequences
Set up automations for your email marketing
Pick, create or code your own templateEasily measure your email marketing effortsCreate beautiful emails in minutes with our editor

Installed with

Sequenzy5.0(6)Shopify Messaging4.8(6,282)

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureSequenzyShopify Messaging
Detected stores13as of Nov 3, 202682(ahead)as of Nov 3, 2026
Net store change, 28 days+1estimated−1estimated
Stores added, 28 days1new and returning10(ahead)new and returning
Big-brand shareNot enough dataNot enough data
Top store categoriesApparel & Accessories, Food, Beverages & Tobacco, Health & BeautyHealth & Beauty, Apparel & Accessories, Electronics
Top store countriesUnited States, United Kingdom, New ZealandUnited States, India, Japan

Reviews

MeasureSequenzyShopify Messaging
App Store rating5.0 ★(ahead)4.8 ★
App Store reviews66,282(ahead)
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough data45%

Pricing

MeasureSequenzyShopify Messaging
Free planYesNot listed
Lowest paid monthly plan$19/monthNo monthly plan listed
Longest free trialNot listedNot listed
Plans listed41

Listing

MeasureSequenzyShopify Messaging
Shopify category rank#52in Email marketing#12(ahead)in Email marketing
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedMay 25, 2026Apr 14, 2020
Languages1English20English, Chinese (Simplified), French
DeveloperSequenzyShopify

FAQ

Sequenzy and Shopify Messaging: common questions

Which is more popular, Sequenzy or Shopify Messaging?
Shopify Messaging is detected on 6.3× as many Shopify stores as Sequenzy: 82 vs 13 as of Nov 3, 2026.
Is Sequenzy or Shopify Messaging cheaper?
Only Sequenzy lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
Which has better reviews, Sequenzy or Shopify Messaging?
On the Shopify App Store: Sequenzy 5.0 from 6 reviews and Shopify Messaging 4.8 from 6,282 reviews.
What features does each app list that the other doesn’t?
Sequenzy lists 8 the others don’t mention, such as A/B testing, APIs and webhooks, Back-in-stock emails, Bulk editing. Shopify Messaging lists 14 the others don’t mention, such as Browse abandonment, Custom code, Discounts, Insights and tips. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.