Sentinel vs TrueTracked: Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- TrueTracked is detected on 3.4× as many Shopify stores as Sentinel: 31 vs 9 as of Nov 9, 2026.
- TrueTracked lists 5 features Sentinel’s listing doesn’t mention, including Checkout analytics, Funnel analysis, Page views.
Head to head
- United States
- Germany
- United States
- Germany
- Lithuania
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
TrueSignal 500
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-Side Conversion Tracking
- · Up to 500 orders per month
Standard 50K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $50K monthly revenue
TrueSignal 2K
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-side conversion tracking
- · Up to 2,000 orders per month
Standard 100K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $100K monthly revenue
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSentinel tracks which ads actually drive purchases using first-party pixel data instead of platform-reported numbers. It installs a lightweight pixel on your store, matches ad clicks to real Shopify orders, and shows true ROAS, CPA, and revenue by campaign, ad set, and ad. Supports Meta, Google, TikTok, and Amazon, with AI ad scoring, creative fatigue detection, multi-touch attribution, and server-side CAPI.
TrueTracked gives Shopify merchants accurate ad attribution by collecting first-party data directly from their storefront. It tracks the full customer journey from ad click to purchase across devices, even with ad blocker or iOS restrictions.
- First-party pixel attribution with real Shopify order matching
- True ROAS and CPA by campaign, ad set, and ad across Meta, Google, TikTok
- Server-side Conversion API (CAPI) for Meta and Google Enhanced Conversions
- Creative fatigue detection with AI-powered rotation recommendations
- First-party attribution that works with ad blockers and iOS restrictions
- Multi-touch customer journey tracking from first ad click to purchase
- Server-side conversion data sent to Meta, Google Ads, and TikTok APIs
- Real-time ROAS, revenue, and profit dashboard across all ad channels
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Sentinel |  TrueTracked |
|---|---|---|
| Detected stores | 9 | 31(ahead) |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Toys & Games, Health & Beauty, Home & Garden | Home & Garden, Apparel & Accessories, Arts & Entertainment |
| Top store countries | United States, Germany | United States, Germany, Lithuania |
Reviews
| Measure | Sentinel | TrueTracked |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 20 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Sentinel | TrueTracked |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $39/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | Not published | 4 |
Listing
| Measure | Sentinel | TrueTracked |
|---|---|---|
| Shopify category rank | Not enough data | #72 |
| Shopify App Charts | Not on this week’s charts | #17 on Rookies in Analytics |
| Built for Shopify | No | No |
| Launched | Apr 30, 2026 | May 12, 2026 |
| Languages | 1 | 1 |
| Developer | ROI Rockstars | TrueTracked LLC |
FAQ
Sentinel and TrueTracked: common questions
- Which is more popular, Sentinel or TrueTracked?
- TrueTracked is detected on 3.4× as many Shopify stores as Sentinel: 31 vs 9 as of Nov 9, 2026.
- What features does each app list that the other doesn’t?
- Sentinel lists 2 the others don’t mention, such as AI insights, Multi-store reports. TrueTracked lists 5 the others don’t mention, such as Checkout analytics, Funnel analysis, Page views, Profit insights. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.