Sentinel vs TrueROAS ‑ AI Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- TrueROAS is detected on 36× as many Shopify stores as Sentinel: 321 vs 9 as of Nov 9, 2026.
- Sentinel lists 2 features TrueROAS’s listing doesn’t mention, including Activity tracking, Multi-store reports.
Head to head
- United States
- Germany
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Pro
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Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSentinel tracks which ads actually drive purchases using first-party pixel data instead of platform-reported numbers. It installs a lightweight pixel on your store, matches ad clicks to real Shopify orders, and shows true ROAS, CPA, and revenue by campaign, ad set, and ad. Supports Meta, Google, TikTok, and Amazon, with AI ad scoring, creative fatigue detection, multi-touch attribution, and server-side CAPI.
Never miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Data updates frequently so you can scale fast and predictably while being GDPR compliant, then track your profits for your ads and send the data back via conversion api and enhanced conversions to optimize ads passively.
- First-party pixel attribution with real Shopify order matching
- True ROAS and CPA by campaign, ad set, and ad across Meta, Google, TikTok
- Server-side Conversion API (CAPI) for Meta and Google Enhanced Conversions
- Creative fatigue detection with AI-powered rotation recommendations
- AI Ad Tracking & Attribution
- Customer Journeys for each order
- Creative Breakdown
- Product Analysis
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Sentinel |  TrueROAS |
|---|---|---|
| Detected stores | 9 | 321(ahead) |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 5 |
| Big-brand share | Not enough data | 13% |
| Top store categories | Toys & Games, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, Germany | United States, United Kingdom, Australia |
Reviews
| Measure | Sentinel | TrueROAS |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 97 |
| New reviews, 28 days | Not enough data | 3 |
| Reviewers a year or more in | Not enough data | 5% |
FAQ
Sentinel and TrueROAS: common questions
- Which is more popular, Sentinel or TrueROAS?
- TrueROAS is detected on 36× as many Shopify stores as Sentinel: 321 vs 9 as of Nov 9, 2026.
- What features does each app list that the other doesn’t?
- Sentinel lists 2 the others don’t mention, such as Activity tracking, Multi-store reports. TrueROAS lists 2 the others don’t mention, such as Funnel analysis, Page views. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.