Sense UTM Analytics vs UTM Ad Conversion Tracking
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 23, 2026 for Sense UTM Analytics, Nov 4, 2026 for UTM Ad Conversion Tracking.
The short answer
- Both list a free plan. Paid plans start at $3.95/month for Sense UTM Analytics and $12/month for UTM Ad Conversion Tracking.
- UTM Ad Conversion Tracking lists 5 features Sense UTM Analytics’s listing doesn’t mention, including Historical analysis, Page views, Real-time tracking.
Head to head
- United States
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Analytics & Statistics
- · Date filter
- · UTM link generator
- · UTM tracking
- · Up to 30 orders/month
Standard
- · Analytics & Statistics
- · Date filter
- · UTM link generator
- · UTM tracking
- · Up to 150 orders/month
Pro
- · Analytics & Statistics
- · Date filter
- · UTM link generator
- · UTM tracking
- · Up to 500 orders/month
Premium
- · Analytics & Statistics
- · Date filter
- · UTM link generator
- · UTM tracking
- · Unlimited orders
Free
- · 50 Orders/mo
- · Cart Add, Removed, Purchased Tracking
- · GEO Location Tracking
- · Interaction Logs
- · Referrer Tracking
- · UTM Links Tracking
Pro
- · Cart Add, Removed, Purchased Tracking
- · GEO Location Tracking
- · Interaction Logs
- · Referrer Tracking
- · UTM Tracking
- · Unlimited Orders
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSense UTM Analytics allows you to view statistics for your distribution of orders into campaigns. As you may know, ever since the release of iOS14, conversion reports have become a mess and less accurate, with delayed reporting of up to several days. Our app changes the game's rules: you can view your Shopify orders in close to real-time along with the UTM conversion analytics.
Are you spending too much on ads that don’t convert into sales? UTM Ad Conversion Tracking empowers you to track Ad campaigns using UTM Links & Referrer. Get detailed Reports & UTM Insights to see which campaigns drive sales. Track items added to and removed from the cart and bring sales using UTM Link tracking. Get full visibility into cart activity and make data-driven decisions with UTM Tracking.
- Live and instant insights of your UTM conversions.
- Visual graphs and statistics based on orders.
- Easy and fast UTM link generation.
- UTM link tracking tracks UTM Source, Campaign, Medium, & Content for any medium.
- UTM analytics track Ad conversion cost for Facebook Ads, Google Ads & any medium
- Get geo location, cart additions, removals, purchases, and UTM sales reports.
- Monitor visitor referrers, sales, and orders with UTM tracking and UTM insight.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Sense UTM Analytics |  UTM Ad Conversion Tracking |
|---|---|---|
| Detected stores | Not published | 6 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Health & Beauty, Apparel & Accessories, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, Canada |
Reviews
| Measure | Sense UTM Analytics | UTM Ad Conversion Tracking |
|---|---|---|
| App Store rating | 4.0 ★ | Not published |
| App Store reviews | 18 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Sense UTM Analytics | UTM Ad Conversion Tracking |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $3.95/month(ahead) | $12/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | 4 | 2 |
Listing
| Measure | Sense UTM Analytics | UTM Ad Conversion Tracking |
|---|---|---|
| Shopify category rank | #419(ahead) | #1060 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Dec 28, 2022 | Dec 29, 2024 |
| Languages | 1 | 1 |
| Developer | Sense Apps | Innovify |
FAQ
Sense UTM Analytics and UTM Ad Conversion Tracking: common questions
- Is Sense UTM Analytics or UTM Ad Conversion Tracking cheaper?
- Both list a free plan. Paid plans start at $3.95/month for Sense UTM Analytics and $12/month for UTM Ad Conversion Tracking. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Sense UTM Analytics lists 2 the others don’t mention, such as Custom reports, Data export. UTM Ad Conversion Tracking lists 5 the others don’t mention, such as Historical analysis, Page views, Real-time tracking, Segmentation. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 23, 2026 for Sense UTM Analytics, Nov 4, 2026 for UTM Ad Conversion Tracking; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 23, 2026 for Sense UTM Analytics, Nov 4, 2026 for UTM Ad Conversion Tracking. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.