SendOwl vs Start21 Ebook Delivery

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for SendOwl, Nov 6, 2026 for Start21 Ebook Delivery.

The short answer

  • Only Start21 Ebook Delivery lists a free plan. Paid plans start at $39/month for SendOwl and $9.99/month for Start21 Ebook Delivery.
  • SendOwl lists 19 features Start21 Ebook Delivery’s listing doesn’t mention, including Access code, Amazon S3 storage, Analytics.

Head to head

Detected stores

SendOwl: 24
Start21 Ebook Delivery: —

App Store reviews

SendOwl: 91
Start21 Ebook Delivery: —

New reviews, 28 days

SendOwl: 1
Start21 Ebook Delivery: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

The wise way to sell and deliver your digital products.

—
Categories
  • Digital products
  • Digital products
Languages
  • English
  • English
Launched
Jun 29, 2012
Nov 6, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
—
Detected stores
24active installs
  • Fit Girls®
  • Samples From Mars
  • Equisense
  • Luvele US
  • Clinispa
+19 more
0active installs
Most common store size
11-50 products25%
—
Top countries
  • United States46%
  • Canada21%
  • United Kingdom8%
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

0510NovAugMarMayJulAprSendOwl: 2 reviews in November 2023SendOwl: 1 reviews in March 2024SendOwl: 1 reviews in August 2024SendOwl: 1 reviews in October 2024SendOwl: 1 reviews in March 2025SendOwl: 6 reviews in April 2025SendOwl: 8 reviews in May 2025SendOwl: 3 reviews in June 2025SendOwl: 1 reviews in July 2025SendOwl: 2 reviews in October 2025SendOwl: 1 reviews in April 2026
SendOwlStart21 Ebook DeliveryCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $39 to $159/month
From $0 to $19.99/month
Plans
Launch$39/month
7-day free trialSee all pricing details here https://www.sendowl.com/pricing?hideAnnualPlans=true
  • · 7 day free trial
  • · All features
  • · Unlimited products and storage
  • · up to 10,000 USD sales per year
  • · up to 5,000 orders per year
Grow$87/month
7-day free trialSee all pricing details here https://www.sendowl.com/pricing?hideAnnualPlans=true
  • · 7 day free trial
  • · All features
  • · Unlimited storage and products
  • · up to 25,000 orders per year
  • · up to 36,000 USD sales per year
Scale$159/month
7-day free trialSee all pricing details here https://www.sendowl.com/pricing?hideAnnualPlans=true
  • · + Priority Support
  • · 7 day free trial
  • · All features
  • · Need higher limits? support@sendowl.com
  • · Unlimited storage and products
  • · up to 100,000 USD sales per year
FreeFree
Starter$9.99/month
7-day free trial
Unlimited$19.99/month
7-day free trial
Coverage
26 of 26 features100%
7 of 26 features27%
Unique strengths
  • Access code
  • Amazon S3 storage
  • Analytics
  • Bulk upload
  • +15 more
—
Digital products
100%26/26
27%7/26
Download management
100%12/12
25%3/12
File security
100%5/5
20%1/5
Product types
100%9/9
33%3/9
1970onlybothonly
SendOwlStart21 Ebook Delivery26 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Checkout
  • Customer accounts
  • fraud apps
  • google anlaytics
  • linkpop
  • stripe
  • zapier
—
How it sells itself

SendOwl helps you launch fast and sell with confidence. Go from idea to sale in under a minute, with powerful tools to protect your work: PDF stamping, password locking, expiring links, and download controls. Every plan includes all features, unlimited products and storage, and no limits on orders or revenue. Built to scale as you grow.

Built for authors and small publishers selling direct. Attach EPUB, PDF, MOBI, AZW3, ZIP or MP3 files to any product or variant. When an order is paid, the ebook items are fulfilled automatically with a download link, so Shopify emails the buyer from your own store and shows the link on their order page.

Key points
  • Deliver any file you can upload or link you can copy/paste as a digital product.
  • Secure delivery. PDF stamping, time-limited download links, and more.
  • Access reports about order information, delivery data, income and more.
  • Automate your marketing workflows with nifty tools to help you sell better
  • Delivered at checkout: ebook items are fulfilled with a download link
  • A library that never expires, with reading tips for Kindle, Apple Books and Kobo
  • Made for authors: print+ebook variants, series bundles, refunds revoke access
Screenshots
Beautiful customer facing download page
Settings PageEasily Add Products to ShopifyAnalytics
Sell ebooks direct, delivered the moment they pay
Buyer library page with EPUB and PDF downloadsAttach ebook files to a product in the appOrder fulfilled automatically with an ebook download link

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureSendOwlStart21 Ebook Delivery
Detected stores24as of Nov 7, 2026Not published
Net store change, 28 days0estimated0
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesArts & Entertainment, Media, Health & BeautyNot published
Top store countriesUnited States, Canada, United KingdomNot published

Reviews

MeasureSendOwlStart21 Ebook Delivery
App Store rating3.3 ★Not published
App Store reviews91Not published
New reviews, 28 days1Not enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureSendOwlStart21 Ebook Delivery
Free planNot listedYes
Lowest paid monthly plan$39/month$9.99/month(ahead)
Longest free trial7 days7 days
Plans listed33

Listing

MeasureSendOwlStart21 Ebook Delivery
Shopify category rank#58in Digital productsNot enough data
Shopify App Charts#6 on Featured by Shopify in Digital productsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJun 29, 2012Nov 6, 2026
Languages1English1English
DeveloperSendOwlOak Glen

FAQ

SendOwl and Start21 Ebook Delivery: common questions

Is SendOwl or Start21 Ebook Delivery cheaper?
Only Start21 Ebook Delivery lists a free plan. Paid plans start at $39/month for SendOwl and $9.99/month for Start21 Ebook Delivery. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
SendOwl lists 19 the others don’t mention, such as Access code, Amazon S3 storage, Analytics, Bulk upload. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for SendOwl, Nov 6, 2026 for Start21 Ebook Delivery; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for SendOwl, Nov 6, 2026 for Start21 Ebook Delivery. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.