Sellerboard Profit Analytics vs TrackPanda
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Sellerboard Profit Analytics, Nov 4, 2026 for TrackPanda.
The short answer
- Only TrackPanda lists a free plan. Paid plans start at $9/month for Sellerboard Profit Analytics and $29/month for TrackPanda.
- Sellerboard Profit Analytics lists 15 features TrackPanda’s listing doesn’t mention, including Daily sales summary, Data export, Forecasting.
Head to head
Accurate Profit and LTV Analytics for Sellers
- Sweden
- Hong Kong
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Standard
- · Advertising sales & ROAS based on UTM
- · LTV dashboard
- · Manage users access rights
- · Profit overview dashboard
- · Spreadsheet and email reports
Professional
- · Advertising sales & ROAS based on UTM
- · LTV dashboard
- · Manage users access rights
- · Profit overview dashboard
- · Spreadsheet and email reports
Business
- · Advertising sales & ROAS based on UTM
- · LTV dashboard
- · Manage users access rights
- · Profit overview dashboard
- · Spreadsheet and email reports
Enterprise
- · Advertising sales & ROAS based on UTM
- · LTV dashboard
- · Manage users access rights
- · Profit overview dashboard
- · Spreadsheet and email reports
Free
- · 50 orders per month
- · Advanced analytics
- · Google ad tracking
- · Meta ad tracking (Including CAPI)
- · Snapchat ad tracking
- · TikTok ad tracking
Premium
- · 500 orders per month
- · Advanced analytics
- · Google ad tracking
- · Meta ad tracking (Including CAPI)
- · Priority support
- · Snapchat ad tracking
Unlimited
- · Advanced analytics
- · Google ad tracking
- · Market-level tracking
- · Meta ad tracking (Including CAPI)
- · Priority support
- · Snapchat ad tracking
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featuresellerboard delivers actionable real-time profit analytics with unparalleled accuracy and level of detail. See your profits & losses at a glance in a real-time dashboard or drill down into any period of time, product, order or expense (e.g. ad costs, COGS, shipping, payment fees, return costs, taxes, etc). sellerboard integrates with marketing channels and syncs ad costs, sales and attribution by product or UTM tag.
Powered by UTM tracking and relevant KPI:s it has never been easier to make the correct data driven decisions. With Trackpanda you can leave the guesswork behind and scale your ads based on true data. With a powerful dashboard showing accurate revenue, taxes, COGS, transactions costs and spend you will have full control over your business.
- Analyze profits by period, product, brand, etc. in an intuitive live dashboard
- Track your Customer Life Time Value and plan your Customer Acquisition Costs
- Download flexible spreadsheet reports or receive them via email
- Enter your COGS by batch, period, as a % of the price, or as fixed values
- Detailed overview och your business most important KPI:s
- Get reliable and accurate data thanks to UTM-parameters
- Advanced KPI:s which will help you make the correct decisions when scaling
- Custom COGS section to make profit tracking easy and reliable
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Sellerboard Profit Analytics |  TrackPanda |
|---|---|---|
| Detected stores | Not published | 28 |
| Net store change, 28 days | 0 | −1 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Health & Beauty, Apparel & Accessories, Home & Garden |
| Top store countries | Not published | Sweden, Hong Kong |
Reviews
| Measure | Sellerboard Profit Analytics | TrackPanda |
|---|---|---|
| App Store rating | 4.3 ★ | Not published |
| App Store reviews | 69 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Sellerboard Profit Analytics | TrackPanda |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $9/month(ahead) | $29/month |
| Longest free trial | 30 days | Not listed |
| Plans listed | 4 | 3 |
Listing
| Measure | Sellerboard Profit Analytics | TrackPanda |
|---|---|---|
| Shopify category rank | #48(ahead) | #758 |
| Shopify App Charts | Not on this week’s charts | #16 on Rookies in Analytics |
| Built for Shopify | No | No |
| Launched | Jul 13, 2021 | Oct 16, 2025 |
| Languages | 2 | 1 |
| Developer | nextechnology GmbH | PandaWorks |
FAQ
Sellerboard Profit Analytics and TrackPanda: common questions
- Is Sellerboard Profit Analytics or TrackPanda cheaper?
- Only TrackPanda lists a free plan. Paid plans start at $9/month for Sellerboard Profit Analytics and $29/month for TrackPanda. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Sellerboard Profit Analytics lists 15 the others don’t mention, such as Daily sales summary, Data export, Forecasting, Historical data import. TrackPanda lists 5 the others don’t mention, such as Cash flow, Custom dashboards, Customers, Event tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Sellerboard Profit Analytics, Nov 4, 2026 for TrackPanda; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Sellerboard Profit Analytics, Nov 4, 2026 for TrackPanda. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.