Sell Smart Price Optimization vs Shoptimizer ‑ Price optimizer
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Sell Smart Price Optimization, Oct 14, 2026 for Shoptimizer.
The short answer
- Both list a free plan. Paid plans start at $49/month for Sell Smart Price Optimization and $5/month for Shoptimizer.
- Shoptimizer lists 12 features Sell Smart Price Optimization’s listing doesn’t mention, including A/B testing, Auto-matching, Bulk editing.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Product and variant-level insights
- · Profit-optimal prices for 50 products
- · View-only (no price changes applied)
Early Bird
- · Approve & apply prices in the app
- · Free 60-day trial
- · Priority onboarding & support
- · Product and variant-level insights
- · Profit-optimal prices for all products
Free
- · Manual approval required for all changes
- · Optimize your first products — risk-free
- · Up to 5 products analyzed
Starter
- · Manual approval required for all changes
- · Scale smarter with up to 50 products
- · Up to 50 products analysed
Pro
- · A/B Testing of price strategies
- · Automate price changes
- · Automatic price adjustments based on AI
- · Custom AI tuning based on your vertical
- · Custom rules: "never drop below cost"
- · Full analytics dashboard
Advance
- · On-demand custom developments
- · Tailored optimization for high-volume
- · Unlimited products
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSell Smart Price Optimization finds underpriced products you can charge more for, and tells you when you shouldn't. It determines each product's most profitable price level based on your costs and your customers' willingness to pay based on your previous sales. Simulates the expected profit, revenue, and volume at any price. New and slow-moving products get usable prices from day one.
Shoptimizer helps merchants improve profitability by automating decisions. It analyzes product performance, inventory levels, and recent sales to generate AI-powered recommendations. Merchants can review and apply these suggestions with a single click, making it easier to stay competitive, respond to demand, and save time managing manually.
- Smart recommendations: Get price suggestions that improve sales and profit.
- AI pricing analysis: Estimate expected demand at different price points.
- Transparent logic: Understand the reasoning behind every recommended price.
- AI-generated recommendations based on sales trends and inventory levels
- One-click updates directly from your product list
- Custom rules to protect margins and stay competitive
- Visual history changes and their impact on performance
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Sell Smart Price Optimization |  Shoptimizer |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Sell Smart Price Optimization | Shoptimizer |
|---|---|---|
| App Store rating | Not published | 3.2 ★ |
| App Store reviews | Not published | 3 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Sell Smart Price Optimization | Shoptimizer |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $49/month | $5/month(ahead) |
| Longest free trial | 60 days | Not listed |
| Plans listed | 2 | 4 |
Listing
| Measure | Sell Smart Price Optimization | Shoptimizer |
|---|---|---|
| Shopify category rank | #116 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Feb 13, 2026 | Jun 2, 2025 |
| Languages | 1 | 1 |
| Developer | Sell Smart Solutions | Shoptimizer.ai |
FAQ
Sell Smart Price Optimization and Shoptimizer: common questions
- Is Sell Smart Price Optimization or Shoptimizer cheaper?
- Both list a free plan. Paid plans start at $49/month for Sell Smart Price Optimization and $5/month for Shoptimizer. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Sell Smart Price Optimization lists 1 the others don’t mention, such as Auto-repricing. Shoptimizer lists 12 the others don’t mention, such as A/B testing, Auto-matching, Bulk editing, Competitor tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Sell Smart Price Optimization, Oct 14, 2026 for Shoptimizer; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Sell Smart Price Optimization, Oct 14, 2026 for Shoptimizer. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.