Optinify: Email & SMS Popups vs Voucherify
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 22, 2026 for Optinify, Oct 14, 2026 for Voucherify.
The short answer
- Paid plans start at $49/month for Optinify and $650/month for Voucherify.
Head to head
Design and run your campaigns in minutes
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · Access to all features
- · Chat and email support by real people.
- · Unlimited campaigns
- · Unlimited popup creation
- · Up to 20K monthly visitors
Pro
- · Access to all features
- · Chat and email support by real people.
- · Unlimited campaigns
- · Unlimited popup creation
- · Up to 40K monthly visitors
Elite
- · Access to all features
- · Chat and email support by real people.
- · Unlimited campaigns
- · Unlimited popup creation
- · Up to 100K monthly visitors
Enterprise
- · Access to all features
- · Chat and email support by real people.
- · Unlimited campaigns
- · Unlimited popup creation
- · Up to 400K monthly visitors
Business
- · 100 000 API calls/month
- · 100 API calls/minute
Organization
- · 200 API calls/minute
- · 300 000 API calls/month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOptinify helps Shopify stores grow email and SMS lists with popups shoppers actually use. Start from a template or build spin-the-wheel, scratch card, mini quiz, discount and exit-intent popups in a visual editor. Show each one at the right moment with scroll, page, exit-intent and new vs. returning visitor rules. A/B test variants and keep the winner. Popups adjust to mobile on their own.
Voucherify helps growth teams at Bosch, Breville, and Michelin move beyond static discounts and turn incentives into a growth engine. Most brands rely on generic promotions because testing incentives is slow and risky. Voucherify changes that.
- Customizable beautiful templates.
- App dashboard that shows your campaigns’ performance.
- Easy to export collected leads for email campaigns.
- Option to preview the designed campaign before you publish.
- Generate coupon codes and share them with customers without development work.
- Introduce referrals and reward advocates when a friend uses their referral code.
- Allow customers to gather points for purchases and get rewards.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Optinify |  Voucherify |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Optinify | Voucherify |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 6 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Optinify | Voucherify |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $49/month(ahead) | $650/month |
| Longest free trial | 14 days | 60 days |
| Plans listed | 4 | 2 |
Listing
| Measure | Optinify | Voucherify |
|---|---|---|
| Shopify category rank | #102 | #690 |
| Shopify App Charts | #11 on Pricing moves in Pop-ups | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 26, 2015 | Sep 12, 2022 |
| Languages | 1 | 1 |
| Developer | Optinify | Voucherify |
FAQ
Optinify and Voucherify: common questions
- Is Optinify or Voucherify cheaper?
- Paid plans start at $49/month for Optinify and $650/month for Voucherify. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 22, 2026 for Optinify, Oct 14, 2026 for Voucherify; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 22, 2026 for Optinify, Oct 14, 2026 for Voucherify. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.