SH | Sections, Bundles, Upsell vs UTM Customizer
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Paid plans start at $22.90/month for SH and $24.99/month for UTM Customizer.
- SH lists 26 features UTM Customizer’s listing doesn’t mention, including Auto-position, Backgrounds, Blogs.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Core Plan
- · Advanced customization options
- · Built-in section scheduler
- · Fully translatable blocks and sections
- · High-converting theme blocks included
- · Priority customer support
- · Try before you buy
Premium Plan
- · All from Core Plan, plus:
- · High-converting AOV bundle blocks
- · Smart upsell blocks
- · Track extra revenue built-in analytics
Basic
- · Basic onboarding assistance
- · Email support
- · Prebuilt sections + custom HTML, CSS, JS
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMost Shopify themes offer limited sections and blocks. To get the flexibility you need, you often have to use complex page builders or hire expensive developers. Our app solves this with a wide selection of customizable plug-and-play sections and blocks. Maximize your revenue with intelligent upsells and product bundles, and track your extra sales with built-in analytics.
Personalize your shopping experience by showing customized content based on UTM parameters (URL tags or variables). No coding? No problem—use our wide range of premade theme sections. Want full control? Customize with HTML, JS, and CSS. Works seamlessly with any theme and takes just minutes to set up. Create custom experiences including page banners, hero images, text blocks, and even discount codes.
- Easily customize each block directly in the Online Store Editor
- Works with any theme and requires no manual code changes
- Provides flexible layout tools to help you present key information more clearly
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  SH |  UTM Customizer |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | SH | UTM Customizer |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 58 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 0% | Not enough data |
Pricing
| Measure | SH | UTM Customizer |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $22.90/month(ahead) | $24.99/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 2 | 1 |
Listing
| Measure | SH | UTM Customizer |
|---|---|---|
| Shopify category rank | #34 | #219 |
| Shopify App Charts | #9 on Rookies in Badges and icons | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Dec 12, 2025 | Mar 31, 2025 |
| Languages | 1 | 1 |
| Developer | Sectionheroes App | Jolt E-Commerce |
FAQ
SH and UTM Customizer: common questions
- Is SH or UTM Customizer cheaper?
- Paid plans start at $22.90/month for SH and $24.99/month for UTM Customizer. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- SH lists 26 the others don’t mention, such as Auto-position, Backgrounds, Blogs, Borders. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.