Scrollytelling Page Builder vs Understory Page Builder
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 1, 2026 for Scrollytelling Page Builder, Oct 19, 2026 for Understory Page Builder.
The short answer
- Both list a free plan. Paid plans start at $12/month for Scrollytelling Page Builder and $19/month for Understory Page Builder.
- Scrollytelling Page Builder lists 16 features Understory Page Builder’s listing doesn’t mention, including A/B testing, About us pages, AI generation.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 150 credits
- · AI story generation
- · All templates & widgets
- · Built-in analytics
- · Unlimited draft stories
Starter
- · 250 monthly credits
- · 3 published stories
- · Built-in analytics
- · Publish to your store
Pro
- · 10 published stories
- · 1000 monthly credits
- · AI Spotlight interactive sections
- · Custom code embed
- · Form submissions
- · Unlimited users & workspaces
Pro+
- · 3000 monthly credits
- · Advanced custom branding
- · Custom pages built for you
- · Priority AI processing
- · Priority support
- · Unlimited published stories
Free
- · Content on 1 product
Starter
- · All content blocks, rows and columns
- · Content on up to 15 products
Unlimited
- · All content blocks, rows and columns
- · Build your own reusable block types
- · Content on unlimited products
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureScrollytelling helps merchants create Apple-style product pages, landing pages, advertorials, and brand stories with AI. Turn product ideas, images, URLs, or copy into cinematic scroll-driven pages, then edit, publish, embed, or export. Built for stores that want richer product storytelling, stronger launches, and more engaging shopping experiences.
Understory adds a drag and drop builder to every product in your admin. Build rows, columns and content blocks below the product, then save. Nothing is added to your storefront at runtime. Understory renders your layout at the moment you save and stores the markup on the product, so your theme prints it server side. No app scripts load for shoppers.
- Create cinematic product pages with AI
- Build scroll-driven landing pages for campaigns
- Turn product URLs, images, or copy into page drafts
- Drag and drop rows, columns and content blocks below any product
- Show different content in different markets, decided when you save
- Build your own reusable block types without writing code
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Scrollytelling Page Builder |  Understory Page Builder |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Scrollytelling Page Builder | Understory Page Builder |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 24 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 0% | Not enough data |
Pricing
| Measure | Scrollytelling Page Builder | Understory Page Builder |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $12/month(ahead) | $19/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | 4 | 3 |
Listing
| Measure | Scrollytelling Page Builder | Understory Page Builder |
|---|---|---|
| Shopify category rank | #44(ahead) | #342 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 18, 2026 | Sep 16, 2026 |
| Languages | 1 | 1 |
| Developer | Longterm Solutions | Understory Apps |
FAQ
Scrollytelling Page Builder and Understory Page Builder: common questions
- Is Scrollytelling Page Builder or Understory Page Builder cheaper?
- Both list a free plan. Paid plans start at $12/month for Scrollytelling Page Builder and $19/month for Understory Page Builder. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Scrollytelling Page Builder lists 16 the others don’t mention, such as A/B testing, About us pages, AI generation, Analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 1, 2026 for Scrollytelling Page Builder, Oct 19, 2026 for Understory Page Builder; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 1, 2026 for Scrollytelling Page Builder, Oct 19, 2026 for Understory Page Builder. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.