Script Wizard ‑ Insert My Code vs TXE ‑ Custom Code
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 4, 2026 for Script Wizard, Oct 13, 2026 for TXE.
The short answer
Head to head
Starter
- · Email support
- · Ready-made templates
- · Up to 3 snippets
Growth
- · Activity log
- · Email suport
- · Up to 5 snippets
Pro
- · Activity log
- · Priority support
- · Unlimited snippets
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureHey! Jeff here, solo developer of this app and an ex-Shopify employee. Script Wizard lets you quickly add custom scripts to your Shopify store without editing theme code. It streamlines inserting tracking pixels, custom JavaScript, or third-party integrations to optimize marketing, analytics, and store functionality.
TXE Custom Code lets merchants add scripts, meta tags, links, and HTML to the head or before the closing body tag without editing theme files. Code is delivered through Theme App Extensions and managed from one dashboard. Use ready-made templates for GA4, Google Ads, Meta Pixel, Yandex Metrica, Google Search Console, and Yandex Webmaster.
- Add custom scripts to your store without editing theme code
- Insert tracking pixels, analytics, or third-party code in a few clicks
- Enable or disable scripts instantly to optimize your store
- Manage all custom code from one simple dashboard
- Add scripts, meta tags, links, or HTML to the head or before body.
- Use six ready-made templates for tracking and verification setup.
- Enable, disable, search, update, or bulk-manage snippets in one place.
- Check app embed status and jump directly to the correct editor panel.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Script Wizard |  TXE |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Script Wizard | TXE |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Script Wizard | TXE |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $2.99/month |
| Longest free trial | Not listed | 30 days |
| Plans listed | Not published | 3 |
Listing
| Measure | Script Wizard | TXE |
|---|---|---|
| Shopify category rank | Not enough data | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 7, 2025 | Jul 28, 2026 |
| Languages | 1 | 7 |
| Developer | Automate My Shop | Shopiexpert LLC |
FAQ
Script Wizard and TXE: common questions
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 4, 2026 for Script Wizard, Oct 13, 2026 for TXE; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 4, 2026 for Script Wizard, Oct 13, 2026 for TXE. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.