Schema Plus ‑ AI & SEO JSON‑LD vs SEO Schema Pro
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Schema Plus, Oct 13, 2026 for SEO Schema Pro.
The short answer
- On the Shopify App Store: Schema Plus 4.9 from 592 reviews and SEO Schema Pro 5.0 from 1 reviews.
- Only SEO Schema Pro lists a free plan. Paid plans start at $10.99/month for Schema Plus and $7.99/month for SEO Schema Pro.
- Schema Plus lists 6 features SEO Schema Pro’s listing doesn’t mention, including Analytics, Breadcrumbs, Local SEO.
Head to head
Schema for Rich Snippets: increases SEO and Google rankings
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Lite Plan
- · 24/7 Live Chat, Email & Free Setup Call
- · Compatible with AliExpress, Judge.me
- · Junip, Loox, Okendo, Reviews.io, Ryviu
- · Stamped.io & Yotpo review apps
- · Up to 5 Product & Review Schemas
Essential Plan
- · & Breadcrumbs Schemas
- · 24/7 Live Chat, Email & Free Setup Call
- · Collection, Store Pages, Search Box
- · Compatible with top review apps
- · Organization, Blogs, Blog Posts
- · Up to 250 Product & Review Schemas
Premium Plan
- · 24/7 Live Chat, Email & Free Setup Call
- · Compatible with top review apps
- · Google Search Console Performance Report
- · Merchant Listings
- · Shipping&Return Policy, Local Business
- · Unlimited Product & Review Schemas
Free
- · 1 Blog + 10 Article schemas
- · 10 Product, 5 Collections and 3 Pages
- · Add Custom JSON-LD Schema + Ai
- · Create from Shopify data automatically
- · Easy JSON-LD setup for all pages
- · Email & WhatsApp support
Pro
- · AI chat - create & fix schemas instantly
- · Add Additional custom JSON-LD schemas
- · Add for unlimited product & collection
- · Add unlimited Pages, Blogs & Articles
- · Everything in Free plan unlocked
- · Priority support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEngineered for Shopify brands that treat search visibility as a growth channel. SchemaPlus powers SEO, AEO and GEO with precise structured data across Product, Review, Merchant Listing, FAQ, Local Business and more. Resolve Google Search Console errors caused by missing or incorrect schema, eliminate duplicate or conflicting markup, and keep your data accurate for rich results.
SEO Schema Pro helps merchants add structured data so Google can understand products, collections, pages, blogs, and store information. Create schema automatically from Shopify data, customize fields visually, or paste your own JSON-LD. Validate before publishing, control how many resources use schema, and enable one Theme App Embed so markup appears on the live storefront.
- 24/7 Expert support (Zoom, chat, e-mail)
- Integration with most review apps on Shopify
- Most complete schema with FAQPage, Recipe, Product, Breadcrumbs, Logo (cont.)
- And LocalBusiness, Organization, Blog, Article, Pages, Website schemas
- Auto-generate JSON-LD from Shopify products, collections, pages, and blogs.
- Visual editor plus custom JSON paste with validation before you save.
- One Theme App Embed injects schema on your live online store.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Schema Plus |  SEO Schema Pro |
|---|---|---|
| Detected stores | 856 | Not published |
| Net store change, 28 days | −44 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | 20% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | Schema Plus | SEO Schema Pro |
|---|---|---|
| App Store rating | 4.9 ★ | 5.0 ★(ahead) |
| App Store reviews | 592(ahead) | 1 |
| New reviews, 28 days | 2 | Not enough data |
| Reviewers a year or more in | 12% | Not enough data |
Pricing
| Measure | Schema Plus | SEO Schema Pro |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $10.99/month | $7.99/month(ahead) |
| Longest free trial | 14 days | 5 days |
| Plans listed | 3 | 2 |
Listing
| Measure | Schema Plus | SEO Schema Pro |
|---|---|---|
| Shopify category rank | #62(ahead) | #146 |
| Shopify App Charts | #17 in SEO | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Nov 21, 2018 | Jul 24, 2026 |
| Languages | 5 | 1 |
| Developer | SchemaPlus Inc | KBiz |
FAQ
Schema Plus and SEO Schema Pro: common questions
- Is Schema Plus or SEO Schema Pro cheaper?
- Only SEO Schema Pro lists a free plan. Paid plans start at $10.99/month for Schema Plus and $7.99/month for SEO Schema Pro. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Schema Plus or SEO Schema Pro?
- On the Shopify App Store: Schema Plus 4.9 from 592 reviews and SEO Schema Pro 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- Schema Plus lists 6 the others don’t mention, such as Analytics, Breadcrumbs, Local SEO, Page indexing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Schema Plus, Oct 13, 2026 for SEO Schema Pro; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Schema Plus, Oct 13, 2026 for SEO Schema Pro. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.