Schema Plus ‑ AI & SEO JSON‑LD vs SchemaTracker Plus
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Schema Plus, Oct 13, 2026 for SchemaTracker Plus.
The short answer
- Paid plans start at $10.99/month for Schema Plus and $10.99/month for SchemaTracker Plus.
- Schema Plus lists 5 features SchemaTracker Plus’s listing doesn’t mention, including Breadcrumbs, JSON-LD, Local SEO.
Head to head
Schema for Rich Snippets: increases SEO and Google rankings
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Lite Plan
- · 24/7 Live Chat, Email & Free Setup Call
- · Compatible with AliExpress, Judge.me
- · Junip, Loox, Okendo, Reviews.io, Ryviu
- · Stamped.io & Yotpo review apps
- · Up to 5 Product & Review Schemas
Essential Plan
- · & Breadcrumbs Schemas
- · 24/7 Live Chat, Email & Free Setup Call
- · Collection, Store Pages, Search Box
- · Compatible with top review apps
- · Organization, Blogs, Blog Posts
- · Up to 250 Product & Review Schemas
Premium Plan
- · 24/7 Live Chat, Email & Free Setup Call
- · Compatible with top review apps
- · Google Search Console Performance Report
- · Merchant Listings
- · Shipping&Return Policy, Local Business
- · Unlimited Product & Review Schemas
Growth
- · 24/7 Human Support
- · Daily rich snippet health score
- · Google Top 10 visibility trend
- · Live tracking for product pages
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEngineered for Shopify brands that treat search visibility as a growth channel. SchemaPlus powers SEO, AEO and GEO with precise structured data across Product, Review, Merchant Listing, FAQ, Local Business and more. Resolve Google Search Console errors caused by missing or incorrect schema, eliminate duplicate or conflicting markup, and keep your data accurate for rich results.
Monitor your product rich snippet status on every Search Engine Results Page daily with automated tracking and detailed Google Result Page visibility reports while our 24/7 human support team provides expert assistance for all your search questions.
- 24/7 Expert support (Zoom, chat, e-mail)
- Integration with most review apps on Shopify
- Most complete schema with FAQPage, Recipe, Product, Breadcrumbs, Logo (cont.)
- And LocalBusiness, Organization, Blog, Article, Pages, Website schemas
- Monitor daily rich snippet health with an automated score from day one.
- Track your store visibility via daily Google Result Page health points.
- Access 24/7 expert assistance from our real-person support team for scores.
- Receive automated daily audits and health scores for your search presence.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Schema Plus |  SchemaTracker Plus |
|---|---|---|
| Detected stores | 859 | Not published |
| Net store change, 28 days | −45 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | 20% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | Schema Plus | SchemaTracker Plus |
|---|---|---|
| App Store rating | 4.9 ★ | Not published |
| App Store reviews | 592 | Not published |
| New reviews, 28 days | 2 | Not enough data |
| Reviewers a year or more in | 12% | Not enough data |
Pricing
| Measure | Schema Plus | SchemaTracker Plus |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $10.99/month | $10.99/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 3 | 1 |
Listing
| Measure | Schema Plus | SchemaTracker Plus |
|---|---|---|
| Shopify category rank | #62(ahead) | #433 |
| Shopify App Charts | #16 in SEO | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Nov 21, 2018 | May 11, 2026 |
| Languages | 5 | 1 |
| Developer | SchemaPlus Inc | SchemaPlus Inc |
FAQ
Schema Plus and SchemaTracker Plus: common questions
- Is Schema Plus or SchemaTracker Plus cheaper?
- Paid plans start at $10.99/month for Schema Plus and $10.99/month for SchemaTracker Plus. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Schema Plus lists 5 the others don’t mention, such as Breadcrumbs, JSON-LD, Local SEO, Schemas. SchemaTracker Plus lists 2 the others don’t mention, such as Mobile responsive, Rank tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Schema Plus, Oct 13, 2026 for SchemaTracker Plus; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Schema Plus, Oct 13, 2026 for SchemaTracker Plus. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.