Save it vs WL ‑ Wishlist
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for Save it, Oct 13, 2026 for WL.
The short answer
- Only Save it lists a free plan. Paid plans start at $9.99/month for Save it and $4.99/month for WL.
- Save it lists 7 features WL’s listing doesn’t mention, including Add to cart, Dashboard, Email templates.
Head to head
Free
- · Guest & customer wishlists
- · See the last 100 saved items
- · Top products & price range insights
- · Unlimited saving for shoppers
- · Wishlist button on product pages & cards
- · Wishlist page with add to cart
Pro
- · Campaign lists: reminders, drops & BIS
- · Conversion, activity & top customer ana
- · Custom icons, colors & button styles
- · Everything in Free
- · Klaviyo sync
- · See every saved item and who saved it
Plus
- · Automatic emails: reminders, drops & BIS
- · Everything in Pro
- · Multiple email templates
- · Trending products analytics
- · Up to 10,000 emails/month
Starter
- · 20,000 saved items
- · Customer wishlist analytics
- · Customizable button to match your theme
- · Price-drop & back-in-stock emails
Growth
- · 20,000 saved items
- · Customer wishlist analytics
- · Customizable button to match your theme
- · Price-drop & back-in-stock emails
Unlimited
- · Customer wishlist analytics
- · Customizable button to match your theme
- · Price-drop & back-in-stock emails
- · Unlimited saved items
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSave It adds a wishlist to your store with no code. Shoppers tap a heart on product pages and collection cards to save items, as guests or logged in, and find them on a wishlist page with add to cart. Guest wishlists move to the customer's account when they log in. See what shoppers want: top saved products, conversions and revenue from wishlist items.
Shoppers often find products they want but aren't ready to buy. This app gives your store a wishlist so customers can save those products and return to purchase them later. Both logged-in customers and guests can build a wishlist from product pages, collection pages, and search results.
- Wishlist buttons on product pages and collection cards, styled to your brand
- Guest wishlists that move to the customer's account at login
- Analytics: top saved products, conversions and revenue from wishlists
- Klaviyo sync to use wishlist data in your own campaigns
- Save products to a wishlist from product pages, collection cards, or search
- Send price drop emails when a saved product becomes cheaper
- Send back-in-stock emails when a saved product is available again
- Send reminder emails that bring shoppers back to products they saved
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  WL | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | WL | |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Save it and WL: common questions
- Is Save it or WL cheaper?
- Only Save it lists a free plan. Paid plans start at $9.99/month for Save it and $4.99/month for WL. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Save it lists 7 the others don’t mention, such as Add to cart, Dashboard, Email templates, Import and export. WL lists 4 the others don’t mention, such as In-store registry, Multiple lists, Online registry, Save for later. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for Save it, Oct 13, 2026 for WL; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for Save it, Oct 13, 2026 for WL. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.