SaleSmartly: AI Chat & Inbox vs Ustam: AI Commerce Team
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for SaleSmartly, Oct 18, 2026 for Ustam.
The short answer
- Both list a free plan.
- Ustam lists 9 features SaleSmartly’s listing doesn’t mention, including Agent avatar, AI chatbots, File upload.
Head to head
Multi-channel chat management and automated marketing tools
- Hong Kong
- Brazil
- China
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1 Hosted Device
- · 1 Official Channel
- · 10,000 free AI assistant points per mont
- · 100 Monthly active contacts
- · 2 Member
- · 200 AI member messages/month
Pro
- · 1 Hosted Device
- · 10 Official Channel
- · 100,000 free AI assistant points per mon
- · 2 Member
- · 2,000 AI member messages/month
- · Channel distribution links
Max
- · 1 million free AI assistant points per m
- · 10 Hosted Device
- · 10 Member
- · 30 Official Channel
- · 5,000 AI member messages/month
- · API Interface
Free
- · 10 active customers / month
- · AI order tracking
- · AI product recommendations
- · Conversation analytics
- · Multilingual AI support
- · Multiple Shopify stores
Starter
- · 100 active customers / month
- · AI conversation summary & translations
- · AI reply suggestions
- · All Free features
- · Facebook, Instagram & WhatsApp
- · Human handover support
Professional
- · 500 active customers / month
- · AI image attachment descriptions
- · AI search bar
- · All Starter features
Enterprise
- · 2000 active customers / month
- · All Professional features
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureTurn more store visits into sales with SaleSmartly. Add branded live chat and manage WhatsApp, Instagram, Facebook Messenger, TikTok, email, and more from one shared inbox. Let AI answer common questions 24/7, translate conversations in real time, and hand complex chats to your team with full customer context.
Ustam knows your store in detail: your products, policies and orders, and on your site, the page a shopper is on and what’s in their cart. That’s why it sells while you sleep. Ustam handles the routine chats. Your team takes over when needed and picks up where the chat left off. You set the AI’s name, tone and instructions, its hours, and when each channel appears.
- Omnichannel communication: All your multi-channel messages, in one place.
- Automation: Customer support in seconds instead of hours.
- Team collaboration: Shared chat allows teams to collaborate efficiently.
- Customer relationship management: Easily segment, track, and analyze customers.
- Build AI assistants that recommend products and track orders in multi-language
- Manage multiple Shopify stores from one account
- Track conversations and usage with detailed analytics
- Real-time chat with instant customer responses
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  SaleSmartly |  Ustam |
|---|---|---|
| Detected stores | 8 | Not published |
| Net store change, 28 days | +1 | 0 |
| Stores added, 28 days | 1 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Vehicles & Parts, Hardware | Not published |
| Top store countries | Hong Kong, Brazil, China | Not published |
Reviews
| Measure | SaleSmartly | Ustam |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 17 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | SaleSmartly | Ustam |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | No monthly plan listed | $15/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | 3 | 4 |
Listing
| Measure | SaleSmartly | Ustam |
|---|---|---|
| Shopify category rank | #64(ahead) | #531 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 13, 2022 | Feb 12, 2026 |
| Languages | 2 | 6 |
| Developer | SaleSmartly | Ustam |
FAQ
SaleSmartly and Ustam: common questions
- Is SaleSmartly or Ustam cheaper?
- Both list a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Ustam lists 9 the others don’t mention, such as Agent avatar, AI chatbots, File upload, Live chat. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for SaleSmartly, Oct 18, 2026 for Ustam; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for SaleSmartly, Oct 18, 2026 for Ustam. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.