RuffRuff Table of Contents vs Tocito: Blog Table of Contents

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 29, 2026 for RuffRuff Table of Contents, Nov 1, 2026 for Tocito.

The short answer

  • Only RuffRuff Table of Contents lists a free plan. Paid plans start at $3.99/month for RuffRuff Table of Contents and $1/month for Tocito.
  • Tocito lists 2 features RuffRuff Table of Contents’s listing doesn’t mention, including JSON-LD, Layouts.

Head to head

App Store reviews

RuffRuff Table of Contents: 17
Tocito: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Blogs
  • SEO
  • Blogs
  • SEO
Languages
  • Japanese
  • English
  • English
Launched
Dec 5, 2022
Jun 23, 2026
Built for Shopify
Built for Shopify
Not badged
Reviews per month
1 last full month
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035DecFebAprAugFebFebRuffRuff Table of Contents: 1 reviews in December 2022RuffRuff Table of Contents: 5 reviews in January 2023RuffRuff Table of Contents: 1 reviews in February 2023RuffRuff Table of Contents: 3 reviews in March 2023RuffRuff Table of Contents: 1 reviews in April 2023RuffRuff Table of Contents: 1 reviews in May 2023RuffRuff Table of Contents: 1 reviews in August 2023RuffRuff Table of Contents: 2 reviews in October 2023RuffRuff Table of Contents: 5 reviews in February 2025RuffRuff Table of Contents: 1 reviews in July 2025RuffRuff Table of Contents: 1 reviews in February 2026
RuffRuff Table of ContentsTocitoCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $9.99/month
$1/month
Plans
Free PlanFree
  • · Change display position
  • · Customize design
  • · Display table of contents on blog posts
  • · Live preview
Light Plan$3.99/month
3-day free trial
  • · All Free Plan features
  • · Anchor Link Generation from Headings
  • · Custom Liquid above/below the TOC
  • · Custom Title/Button Text & Translation
  • · No branding
  • · Option to partially display the TOC
Regular Plan$9.99/month
3-day free trial
  • · All Light Plan features
  • · Display TOC on any pages
  • · Display TOC on collections
  • · Display TOC on products
Basic$1/month
7-day free trial
  • · Animated markers
  • · Auto-generated table of contents
  • · Exclude selected posts
  • · Flexible style controls
  • · In-app chat and email support
  • · JSON-LD navigation markup
Lifetime$12 one-time charge
  • · All Basic features with one payment
Coverage
4 of 6 features67%
5 of 6 features83%
Unique strengths
  • Content optimization
  • JSON-LD
  • Layouts
Blogs
67%2/3
100%3/3
Content creation
100%1/1
100%1/1
Display options
0%0/1
100%1/1
SEO
100%1/1
100%1/1
SEO
67%2/3
67%2/3
Monitoring performance
100%1/1
100%1/1
SEO tools
50%1/2
50%1/2
132onlybothonly
RuffRuff Table of ContentsTocito6 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
—
How it sells itself

Automatically generate a table of contents from headings in blogs, products, collections and pages. Help shoppers find information and jump to sections with a click. Choose heading levels and customize colors, text size, numbering and indentation with a live preview. Keep lists tidy with show/hide controls and a Show all button. Translate titles and button labels.

Long blog posts can be hard to follow. Turn post headings into a table of contents automatically. Set desktop and mobile layouts separately. Match your store’s look with colors, fonts, spacing, borders, and custom CSS. Preview before publishing. Small animations add life and style without getting in the way. Add JSON-LD article navigation markup automatically. Get answers through in-app chat or email.

Key points
  • Auto-generate a beautiful table of contents to your blog posts (articles).
  • Customize the design with colors, chapter numbers, indentations, etc.
  • Live preview allows you to see configuration changes in real time.
  • No coding required and setup in easy 2 steps.
  • Automatic creation: Build a table of contents from blog headings.
  • Separate layouts: Set desktop and mobile views independently.
  • Live preview: Review design changes before publishing.
  • Theme styling: Match colors, fonts, spacing, borders, and custom CSS.
Screenshots
Awarded “Built for Shopify” as a hi-quality app
Customize the table of contentsInitial Display Linesshow/hide button
Tocito styling settings with live table of contents preview
Tocito desktop and mobile table of contents previewsTocito live preview for editing a table of contentsTocito table of contents beside a Shopify blog post

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureRuffRuff Table of ContentsTocito
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureRuffRuff Table of ContentsTocito
App Store rating4.8 ★Not published
App Store reviews17Not published
New reviews, 28 days0Not enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureRuffRuff Table of ContentsTocito
Free planYesNot listed
Lowest paid monthly plan$3.99/month$1/month(ahead)
Longest free trial3 days7 days
Plans listed32

Listing

MeasureRuffRuff Table of ContentsTocito
Shopify category rank#47(ahead)in Blogs#174in Blogs
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyYesNo
LaunchedDec 5, 2022Jun 23, 2026
Languages2Japanese, English1English
DeveloperTsun Inc.Pompych Studio

FAQ

RuffRuff Table of Contents and Tocito: common questions

Is RuffRuff Table of Contents or Tocito cheaper?
Only RuffRuff Table of Contents lists a free plan. Paid plans start at $3.99/month for RuffRuff Table of Contents and $1/month for Tocito. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
RuffRuff Table of Contents lists 1 the others don’t mention, such as Content optimization. Tocito lists 2 the others don’t mention, such as JSON-LD, Layouts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 29, 2026 for RuffRuff Table of Contents, Nov 1, 2026 for Tocito; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 29, 2026 for RuffRuff Table of Contents, Nov 1, 2026 for Tocito. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.