RuffRuff Table of Contents vs Smart Table of Contents

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 29, 2026 for RuffRuff Table of Contents, Jun 11, 2026 for Smart Table of Contents.

The short answer

  • On the Shopify App Store: RuffRuff Table of Contents 4.8 from 17 reviews and Smart Table of Contents 5.0 from 1 reviews.
  • Only RuffRuff Table of Contents lists a free plan.
  • RuffRuff Table of Contents lists 3 features Smart Table of Contents’s listing doesn’t mention, including Permalinks, SEO score, Table of contents.

Head to head

App Store reviews

RuffRuff Table of Contents: 17
Smart Table of Contents: 1
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Developer
Categories
  • Blogs
  • SEO
  • SEO
Languages
  • Japanese
  • English
  • English
Launched
Dec 5, 2022
May 19, 2026
Built for Shopify
Built for Shopify
Not badged
Reviews per month
1 last full month
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Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
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Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035DecFebAprAugFebFebJunRuffRuff Table of Contents: 1 reviews in December 2022RuffRuff Table of Contents: 5 reviews in January 2023RuffRuff Table of Contents: 1 reviews in February 2023RuffRuff Table of Contents: 3 reviews in March 2023RuffRuff Table of Contents: 1 reviews in April 2023RuffRuff Table of Contents: 1 reviews in May 2023RuffRuff Table of Contents: 1 reviews in August 2023RuffRuff Table of Contents: 2 reviews in October 2023RuffRuff Table of Contents: 5 reviews in February 2025RuffRuff Table of Contents: 1 reviews in July 2025RuffRuff Table of Contents: 1 reviews in February 2026Smart Table of Contents: 1 reviews in June 2026
RuffRuff Table of ContentsSmart Table of ContentsCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $9.99/month
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Plans
Free PlanFree
  • · Change display position
  • · Customize design
  • · Display table of contents on blog posts
  • · Live preview
Light Plan$3.99/month
3-day free trial
  • · All Free Plan features
  • · Anchor Link Generation from Headings
  • · Custom Liquid above/below the TOC
  • · Custom Title/Button Text & Translation
  • · No branding
  • · Option to partially display the TOC
Regular Plan$9.99/month
3-day free trial
  • · All Light Plan features
  • · Display TOC on any pages
  • · Display TOC on collections
  • · Display TOC on products
Free
Coverage
4 of 5 features80%
2 of 5 features40%
Unique strengths
  • Permalinks
  • SEO score
  • Table of contents
  • Automations
Blogs
100%2/2
0%0/2
Content creation
100%1/1
0%0/1
SEO
100%1/1
0%0/1
SEO
67%2/3
67%2/3
Monitoring performance
100%1/1
0%0/1
SEO tools
50%1/2
100%2/2
311onlybothonly
RuffRuff Table of ContentsSmart Table of Contents5 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

Automatically generate a table of contents from headings in blogs, products, collections and pages. Help shoppers find information and jump to sections with a click. Choose heading levels and customize colors, text size, numbering and indentation with a live preview. Keep lists tidy with show/hide controls and a Show all button. Translate titles and button labels.

Smart Table of Contents automatically generates a clean Table of Contents on every blog article by reading your H2 and H3 headings. It eliminates the manual work of building section navigation by hand. The app works on any Online Store 2.0 theme thanks to smart auto-detection and is fully customizable from the theme editor without writing code.

Key points
  • Auto-generate a beautiful table of contents to your blog posts (articles).
  • Customize the design with colors, chapter numbers, indentations, etc.
  • Live preview allows you to see configuration changes in real time.
  • No coding required and setup in easy 2 steps.
  • Automatically generates a Table of Contents on every blog article
  • Customize title, colors, borders, and layout from the theme editor
  • Highlights the active section as readers scroll through your article
  • Works on any Online Store 2.0 theme with smart auto-detection
Screenshots
Awarded “Built for Shopify” as a hi-quality app
Customize the table of contentsInitial Display Linesshow/hide button
Expanded Table of Contents listing all article headings
Theme editor with Smart Table of Contents appearance settingsSmart TOC on a blog post with featured image at the topTheme editor with Smart Table of Contents settings panel

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureRuffRuff Table of ContentsSmart Table of Contents
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureRuffRuff Table of ContentsSmart Table of Contents
App Store rating4.8 ★5.0 ★(ahead)
App Store reviews17(ahead)1
New reviews, 28 days0Not enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureRuffRuff Table of ContentsSmart Table of Contents
Free planYesNot listed
Lowest paid monthly plan$3.99/monthNo monthly plan listed
Longest free trial3 daysNot listed
Plans listed3Not published

Listing

MeasureRuffRuff Table of ContentsSmart Table of Contents
Shopify category rank#48in Blogs#256in SEO
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyYesNo
LaunchedDec 5, 2022May 19, 2026
Languages2Japanese, English1English
DeveloperTsun Inc.Sefa

FAQ

RuffRuff Table of Contents and Smart Table of Contents: common questions

Is RuffRuff Table of Contents or Smart Table of Contents cheaper?
Only RuffRuff Table of Contents lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
Which has better reviews, RuffRuff Table of Contents or Smart Table of Contents?
On the Shopify App Store: RuffRuff Table of Contents 4.8 from 17 reviews and Smart Table of Contents 5.0 from 1 reviews.
What features does each app list that the other doesn’t?
RuffRuff Table of Contents lists 3 the others don’t mention, such as Permalinks, SEO score, Table of contents. Smart Table of Contents lists 1 the others don’t mention, such as Automations. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 29, 2026 for RuffRuff Table of Contents, Jun 11, 2026 for Smart Table of Contents; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 29, 2026 for RuffRuff Table of Contents, Jun 11, 2026 for Smart Table of Contents. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.