Rubik Variant Images & Swatch vs Variant Image Wizard + Swatch
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Rubik Variant Images & Swatch is detected on 95× as many Shopify stores as Variant Image Wizard + Swatch: 95 vs 1 as of Nov 8, 2026.
- On the Shopify App Store: Rubik Variant Images & Swatch 5.0 from 502 reviews and Variant Image Wizard + Swatch 4.8 from 224 reviews.
- Both list a free plan. Paid plans start at $25/month for Rubik Variant Images & Swatch and $4.99/month for Variant Image Wizard + Swatch.
- Rubik Variant Images & Swatch lists 7 features Variant Image Wizard + Swatch’s listing doesn’t mention, including Collage, Conditional logic, Custom HTML.
Head to head
Variant Images, Color Swatch, Image Swatch, Carousel + Zoom
- United States
- United Kingdom
- Canada
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · Assign common images without duplication
- · Auto-assign with AI (50 images monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options (color + style)
- · Set up total 1 product
Starter Plan
- · Assign common images without duplication
- · Auto-assign with AI (1k images monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options (color + style)
- · Set up total 100 products
Advanced Plan
- · Assign common images without duplication
- · Auto-assign with AI (5k images monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options (color + style)
- · Set up total 1000 products
Premium Plan
- · Assign common images without duplication
- · Auto-assign with AI (50k images monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options (color + style)
- · Set up unlimited products
Free Plan
- · Only Shopify free themes
- · Product image gallery
- · Product options
- · Variant images (up to 5 products)
Starter Plan
- · Everything from the FREE PLAN
- · Only Shopify free themes
- · Variant images (unlimited products)
Pro Plan
- · All themes
- · Everything from the STARTER PLAN
- · Group Products As Swatches
- · Variant images bulk edit
- · Videos & models
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBetter conversion & lower returns by showing only selected variant images when variant picker options are selected. It is for shops with product variants & multiple variant images such as color variant images. Assign multiple images per varient. Show only selected variant pictures and variant swatches. Preserve your theme’s variant image gallery.
With Variant Wizard, you can easily personalize how your variants appear on your product pages. We make this possible with an advanced swatch configurator that allows you to customize product options however you want to better emphasize your offerings. In addition, we provide you with an elegant drag-and-drop user interface where you can configure multiple images per variant.
- Assign multiple photos per variant. Show only relevant multiple variant images.
- Assign & sort multiple variant images per option with user-friendly interface.
- Shopify native user friendly experience & helpful live customer support.
- Works with all popular themes. Reach out to support if you have a custom theme.
- Variant images: show only the relevant product images for the selected variant
- Customize product options as image and color swatch, buttons and dropdowns
- Add tooltips, titles, subtitles, alerts, etc. to your product options
- Easily link products together with our Group Products as Swatches feature
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Rubik Variant Images & Swatch |  Variant Image Wizard + Swatch |
|---|---|---|
| Detected stores | 95(ahead) | 1 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | 1 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories |
| Top store countries | United States, United Kingdom, Canada | United States |
Reviews
| Measure | Rubik Variant Images & Swatch | Variant Image Wizard + Swatch |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.8 ★ |
| App Store reviews | 502(ahead) | 224 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | 3% | Not enough data |
Pricing
| Measure | Rubik Variant Images & Swatch | Variant Image Wizard + Swatch |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $25/month | $4.99/month(ahead) |
| Longest free trial | 7 days | 14 days |
| Plans listed | 4 | 3 |
Listing
| Measure | Rubik Variant Images & Swatch | Variant Image Wizard + Swatch |
|---|---|---|
| Shopify category rank | #2(ahead) | #36 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Oct 18, 2024 | May 8, 2020 |
| Languages | 1 | 10 |
| Developer | Craftshift | ProductWiz Inc. |
FAQ
Rubik Variant Images & Swatch and Variant Image Wizard + Swatch: common questions
- Which is more popular, Rubik Variant Images & Swatch or Variant Image Wizard + Swatch?
- Rubik Variant Images & Swatch is detected on 95× as many Shopify stores as Variant Image Wizard + Swatch: 95 vs 1 as of Nov 8, 2026.
- Is Rubik Variant Images & Swatch or Variant Image Wizard + Swatch cheaper?
- Both list a free plan. Paid plans start at $25/month for Rubik Variant Images & Swatch and $4.99/month for Variant Image Wizard + Swatch. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Rubik Variant Images & Swatch or Variant Image Wizard + Swatch?
- On the Shopify App Store: Rubik Variant Images & Swatch 5.0 from 502 reviews and Variant Image Wizard + Swatch 4.8 from 224 reviews.
- What features does each app list that the other doesn’t?
- Rubik Variant Images & Swatch lists 7 the others don’t mention, such as Collage, Conditional logic, Custom HTML, Custom styles. Variant Image Wizard + Swatch lists 7 the others don’t mention, such as Dropdowns, Hide out-of-stock, Image zoom, Mobile responsive. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.