Roku Ads vs Upscale AI (CTV Analytics)
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 16, 2026 for Roku Ads, Sep 3, 2026 for Upscale AI (CTV Analytics).
The short answer
- On the Shopify App Store: Roku Ads 4.9 from 5 reviews and Upscale AI (CTV Analytics) 5.0 from 3 reviews.
- Roku Ads lists 10 features Upscale AI (CTV Analytics)’s listing doesn’t mention, including Audience segments, Behavior, Click-through rates.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
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Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureConnect your Shopify store with Roku Ads Manager to build, run, and measure advertising campaigns designed for streaming TV with ease. Not only will you reach more streamers, you’ll also make it easy for them to purchase your product... right on their TV.
Install Upscale to connect your Shopify store to our CTV analytics. Upscale integrates directly with Shopify to share metrics like cost per visit, purchases, CPA, and ROAS from CTV campaigns, track down to every Order ID. We separate new and current customers and provide product and purchase insights. Brands use Upscale to run and measure performance CTV campaigns.
- Create interactive ads that let viewers buy your Shopify products from their TV
- Receive conversion data to track sales, page views, and more
- View performance data within Shopify to easily compare marketing channel spend
- Attribution of CTV advertising campaigns
- Creative level analytics of purchase
- Use of promotional codes from CTV customers
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Roku Ads |  Upscale AI (CTV Analytics) |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Roku Ads | Upscale AI (CTV Analytics) |
|---|---|---|
| App Store rating | 4.9 ★ | 5.0 ★(ahead) |
| App Store reviews | 5(ahead) | 3 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Roku Ads | Upscale AI (CTV Analytics) |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | 1 |
Listing
| Measure | Roku Ads | Upscale AI (CTV Analytics) |
|---|---|---|
| Shopify category rank | #83(ahead) | #178 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 6, 2023 | Mar 27, 2026 |
| Languages | 1 | 1 |
| Developer | Roku Ads | Upscale AI |
FAQ
Roku Ads and Upscale AI (CTV Analytics): common questions
- Which has better reviews, Roku Ads or Upscale AI (CTV Analytics)?
- On the Shopify App Store: Roku Ads 4.9 from 5 reviews and Upscale AI (CTV Analytics) 5.0 from 3 reviews.
- What features does each app list that the other doesn’t?
- Roku Ads lists 10 the others don’t mention, such as Audience segments, Behavior, Click-through rates, Custom audiences. Upscale AI (CTV Analytics) lists 5 the others don’t mention, such as Ad exchange, AI copywriting, AI images and video, Lookalike audiences. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 16, 2026 for Roku Ads, Sep 3, 2026 for Upscale AI (CTV Analytics); estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 16, 2026 for Roku Ads, Sep 3, 2026 for Upscale AI (CTV Analytics). Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.