Roku Ads vs TV Retargeter
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 16, 2026 for Roku Ads, Oct 13, 2026 for TV Retargeter.
The short answer
- Roku Ads lists 22 features TV Retargeter’s listing doesn’t mention, including Ad spend, AI optimization, AI targeting.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
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- Create interactive ads that let viewers buy your Shopify products from their TV
- Receive conversion data to track sales, page views, and more
- View performance data within Shopify to easily compare marketing channel spend
- Connected TV with retargeting
- Professionally produced pre-made and custom TV commercials, or upload your own.
- Advanced persona-based targeting
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Roku Ads |  TV Retargeter |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Roku Ads | TV Retargeter |
|---|---|---|
| App Store rating | 4.9 ★ | Not published |
| App Store reviews | 4 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Roku Ads | TV Retargeter |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | 1 |
Listing
| Measure | Roku Ads | TV Retargeter |
|---|---|---|
| Shopify category rank | #81(ahead) | #301 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 6, 2023 | Nov 3, 2022 |
| Languages | 1 | 1 |
| Developer | Roku Ads | AdCritter |
FAQ
Roku Ads and TV Retargeter: common questions
- What features does each app list that the other doesn’t?
- Roku Ads lists 22 the others don’t mention, such as Ad spend, AI optimization, AI targeting, Audience segments. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 16, 2026 for Roku Ads, Oct 13, 2026 for TV Retargeter; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 16, 2026 for Roku Ads, Oct 13, 2026 for TV Retargeter. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.