Roku Ads vs Shopify Audiences

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 16, 2026 for Roku Ads, Sep 3, 2026 for Shopify Audiences.

The short answer

  • On the Shopify App Store: Roku Ads 4.9 from 4 reviews and Shopify Audiences 3.8 from 23 reviews.
  • Roku Ads lists 17 features Shopify Audiences’s listing doesn’t mention, including Ad spend, AI optimization, Automated campaigns.

Head to head

App Store reviews

Roku Ads: 4
Shopify Audiences: 23
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Ads
  • Selling online - Other
  • Ads
Languages
  • English
  • English
  • Chinese (Traditional)
  • Chinese (Simplified)
  • Czech
  • +16 more
Launched
Jun 6, 2023
Jun 29, 2022
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
1 last full month
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035AprMayJulNovJanMarFebSepRoku Ads: 2 reviews in October 2024Roku Ads: 1 reviews in January 2025Roku Ads: 1 reviews in March 2025Roku Ads: 1 reviews in September 2026Shopify Audiences: 1 reviews in April 2023Shopify Audiences: 2 reviews in June 2023Shopify Audiences: 1 reviews in May 2024Shopify Audiences: 2 reviews in June 2024Shopify Audiences: 3 reviews in July 2024Shopify Audiences: 1 reviews in November 2024Shopify Audiences: 3 reviews in December 2024Shopify Audiences: 1 reviews in January 2025Shopify Audiences: 3 reviews in February 2025Shopify Audiences: 1 reviews in September 2025Shopify Audiences: 1 reviews in February 2026Shopify Audiences: 1 reviews in June 2026
Roku AdsShopify AudiencesCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
—
—
Plans
FreeFree to install
Free to install. Roku Ads Manager account required.
Free
Coverage
22 of 24 features92%
7 of 24 features29%
Unique strengths
  • Ad spend
  • AI optimization
  • Automated campaigns
  • Behavior
  • +13 more
  • Lookalike audiences
  • Retargeting
Ads
92%22/24
29%7/24
Campaign management
100%7/7
14%1/7
Performance analytics
100%9/9
11%1/9
Targeting
75%6/8
63%5/8
1752onlybothonly
Roku AdsShopify Audiences24 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
  • Pinterest Ads
  • Facebook and Instagram Ads
  • Google and Youtube Ads
  • TikTok Ads
  • Criteo Ads
  • Snapchat Ads
How it sells itself

Connect your Shopify store with Roku Ads Manager to build, run, and measure advertising campaigns designed for streaming TV with ease. Not only will you reach more streamers, you’ll also make it easy for them to purchase your product... right on their TV.

Leverage the scale and volume of commerce that happens on Shopify to help boost your ad performance across Meta, Google, TikTok, Pinterest, Snapchat, and Criteo. Get your ads in front of the most interested buyers and maximize results with custom audiences and performance benchmarks generated by powerful algorithms and millions of commerce signals only on Shopify.

Key points
  • Create interactive ads that let viewers buy your Shopify products from their TV
  • Receive conversion data to track sales, page views, and more
  • View performance data within Shopify to easily compare marketing channel spend
  • Drive up to 2x more retargeting conversions for every retargeting dollar spent
  • Cut customer acquisition costs by up to 50% and maximize your ad performance
  • Reach the right audiences across the funnel, from awareness to conversion
  • Compare your ad performance to similar stores or industry groupings
Screenshots
Creatives Page
Metrics PageApp Overview PageCreate Ad Page
Reporting of sales increasing and acquisition costs decreasing
Try Shopify Audiences free for 45 days - Plus plan not requiredBenchmark reporting of ad performance metrics on Meta platformThree audience list types marked as ready to use

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureRoku AdsShopify Audiences
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureRoku AdsShopify Audiences
App Store rating4.9 ★(ahead)3.8 ★
App Store reviews423(ahead)
New reviews, 28 daysNot enough data0
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureRoku AdsShopify Audiences
Free planNot listedNot listed
Lowest paid monthly planNo monthly plan listedNo monthly plan listed
Longest free trialNot listedNot listed
Plans listed1Not published

Listing

MeasureRoku AdsShopify Audiences
Shopify category rank#82in Ads#51(ahead)in Ads
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJun 6, 2023Jun 29, 2022
Languages1English20English, Chinese (Traditional), Chinese (Simplified)
DeveloperRoku AdsShopify

FAQ

Roku Ads and Shopify Audiences: common questions

Which has better reviews, Roku Ads or Shopify Audiences?
On the Shopify App Store: Roku Ads 4.9 from 4 reviews and Shopify Audiences 3.8 from 23 reviews.
What features does each app list that the other doesn’t?
Roku Ads lists 17 the others don’t mention, such as Ad spend, AI optimization, Automated campaigns, Behavior. Shopify Audiences lists 2 the others don’t mention, such as Lookalike audiences, Retargeting. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 16, 2026 for Roku Ads, Sep 3, 2026 for Shopify Audiences; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 16, 2026 for Roku Ads, Sep 3, 2026 for Shopify Audiences. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.