roasWhale vs Seller Profit Doctor

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for roasWhale, Nov 7, 2026 for Seller Profit Doctor.

The short answer

  • Paid plans start at $19/month for roasWhale and $29/month for Seller Profit Doctor.
  • roasWhale lists 18 features Seller Profit Doctor’s listing doesn’t mention, including Activity tracking, AI insights, Benchmarking.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Categories
  • Analytics
  • Analytics
Languages
  • English
  • English
Launched
Aug 5, 2026
Nov 6, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
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—
Detected stores
0active installs
0active installs
Most common store size
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Top countries
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Free options
Free planFree trial
Free planFree trial
Monthly range
From $19 to $79/month
$29/month
Plans
starter$19/month
14-day free trial
  • · 1 store
  • · 500 orders per month
  • · Inventory and purchase orders
  • · Live profit dashboard and P&L report
  • · Product analytics and ad attribution
growth$39/month
14-day free trial
  • · 2,000 orders per month
  • · 3 stores
  • · Automatic ad platform spend sync
  • · Everything in Starter
  • · Unlimited AI questions
scale$79/month
14-day free trial
  • · 6,000 orders per month
  • · Everything in Growth
  • · Priority support
  • · Unlimited stores
Profit Doctor$29/month
14-day free trial
  • · Billed by Shopify on your Shopify bill
  • · Every screen and feature included
  • · No charge per order
  • · Read-only access to your store
Coverage
25 of 26 features96%
8 of 26 features31%
Unique strengths
  • Activity tracking
  • AI insights
  • Benchmarking
  • Checkout analytics
  • +14 more
  • Notifications
Analytics
96%25/26
31%8/26
Customer behavior
100%7/7
29%2/7
Marketing and sales
100%9/9
22%2/9
Visuals and reports
90%9/10
40%4/10
1871onlybothonly
roasWhaleSeller Profit Doctor26 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

Revenue tells you nothing about what you actually keep. RoasWhale attaches every cost to every order the second it lands: COGS, transaction fees, shipping, refunds, taxes and ad spend, then rolls it all into a live P&L, product-level profit and a four-level ad attribution report built on your own order data, not platform-reported numbers. Set your costs once.

Seller Profit Doctor works out each order's profit in your Shopify admin: sales, refunds, payment fees, product costs, shipping and ad spend. Each amount shows where it came from: reported by Shopify, exact from your Shopify Payments payouts, estimated from a published rate, entered by you, or not known. A missing amount is left out and the order is marked incomplete, never shown as zero.

Key points
  • Live P&L: every order lands with COGS, fees, shipping and refunds attached
  • Attribution across campaigns, ad sets and ads, matched to your real orders
  • One-click pixel captures first and last touch. No theme code required
  • Inventory, purchase orders and days of stock beside your profit numbers
  • Profit for every order, line by line, from sales down to what is left
  • Each fee labeled as reported, exact from payouts, estimated or not known
  • Profit and margin by product and variant, with missing costs easy to find
  • Profit and loss reports, ad spend results, and CSV or Excel downloads
Screenshots
What each product really earns after costs
Campaign profit matched to your own ordersNet profit, ROAS and every cost, updating liveEvery order with its true costs attached
Products: profit and margin per product, missing costs marked
Customers: repeat rate, cost to win a customer and paybackAds: ad spend, ROAS, POAS and MER next to profit before adsA sample order's profit, from sales down to what was kept

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureroasWhaleSeller Profit Doctor
Detected storesNot publishedNot published
Net store change, 28 days0estimated0
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureroasWhaleSeller Profit Doctor
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureroasWhaleSeller Profit Doctor
Free planNot listedNot listed
Lowest paid monthly plan$19/month(ahead)$29/month
Longest free trial14 days14 days
Plans listed31

Listing

MeasureroasWhaleSeller Profit Doctor
Shopify category rank#1149in AnalyticsNot enough data
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedAug 5, 2026Nov 6, 2026
Languages1English1English
DeveloperOHLLCGomorra Labs LLC

FAQ

roasWhale and Seller Profit Doctor: common questions

Is roasWhale or Seller Profit Doctor cheaper?
Paid plans start at $19/month for roasWhale and $29/month for Seller Profit Doctor. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
roasWhale lists 18 the others don’t mention, such as Activity tracking, AI insights, Benchmarking, Checkout analytics. Seller Profit Doctor lists 1 the others don’t mention, such as Notifications. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for roasWhale, Nov 7, 2026 for Seller Profit Doctor; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for roasWhale, Nov 7, 2026 for Seller Profit Doctor. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.