RiffRoff Loyalty and Rewards vs Yotpo: Loyalty Rewards Program
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for RiffRoff Loyalty and Rewards, Nov 9, 2026 for Yotpo.
The short answer
- Paid plans start at $14/month for RiffRoff Loyalty and Rewards and $199/month for Yotpo.
- Yotpo lists 17 features RiffRoff Loyalty and Rewards’s listing doesn’t mention, including Coupons, Custom programs, Custom rewards.
Head to head
Loyalty, Referrals & Rewards by Yotpo (formerly Swell)
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Simple
- · 12% of eligible referral revenue
- · Every referral feature included
- · Fee on the first paid order only
- · No fee when advocates spend rewards
Plus
- · Every referral feature included
- · No fee when advocates spend rewards
- · No success fee on referral revenue
- · Predictable flat monthly cost
Free
- · AI Chat Support
- · Earn Points for Purchases
- · Points Exchanged for Discounts
- · Referral Program
- · Reporting and Analytics
- · Rewards Sticky Bar
Pro
- · AI Chat Support
- · Additional Ways to Earn
- · Addtl Integrations (KLV, Recharge, etc)
- · More Rewards
- · Redeem Points at Checkout
- · Rewards Page
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureRiffRoff runs referral programs inside Shopify admin. Customers share links; eligible friends get expiring, single-use first-order discounts. After the first paid order clears the merchant’s hold, RiffRoff issues one advocate store-credit reward. Merchants set discounts, rewards, minimums, expiry, hold, and review thresholds. Merchants can review referred orders, reward status, and payout exceptions in one place.
Retain more customers with a customisable loyalty program and referrals. Launch quickly and easily make changes, no coding required. Encourage customers to spend more and increase repeat purchases with 20+ out-of-the-box campaigns, like goal spend and social media engagement. Acquire more new customers quickly by incentivizing referrals.
- Create private referral links and verified, single-use friend offers
- Reward advocates with store credit after a configurable hold
- Review referrals, reversals, and payout exceptions in Shopify admin
- Monitor and evaluate your loyalty and referral program ROI, AOV, LTV, and more.
- Customize, launch, and manage your loyalty and rewards program with no code.
- Motivate repeat purchases and engagement with diverse rewards and VIP tiers.
- Deploy a tiered program based on points, spend, purchases, or referrals.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  RiffRoff Loyalty and Rewards |  Yotpo |
|---|---|---|
| Detected stores | Not published | 7,486 |
| Net store change, 28 days | 0 | −68 |
| Stores added, 28 days | Not enough data | 33 |
| Big-brand share | Not enough data | 31% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | RiffRoff Loyalty and Rewards | Yotpo |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 966 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | 72% |
Pricing
| Measure | RiffRoff Loyalty and Rewards | Yotpo |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $14/month(ahead) | $199/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | 2 | 2 |
Listing
| Measure | RiffRoff Loyalty and Rewards | Yotpo |
|---|---|---|
| Shopify category rank | #311 | #41(ahead) |
| Shopify App Charts | Not on this week’s charts | #94 on the Shoplist 100 |
| Built for Shopify | No | No |
| Launched | Aug 4, 2026 | Jul 28, 2015 |
| Languages | 1 | 1 |
| Developer | Quadru App | Yotpo - L&R |
FAQ
RiffRoff Loyalty and Rewards and Yotpo: common questions
- Is RiffRoff Loyalty and Rewards or Yotpo cheaper?
- Paid plans start at $14/month for RiffRoff Loyalty and Rewards and $199/month for Yotpo. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Yotpo lists 17 the others don’t mention, such as Coupons, Custom programs, Custom rewards, Early access. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for RiffRoff Loyalty and Rewards, Nov 9, 2026 for Yotpo; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for RiffRoff Loyalty and Rewards, Nov 9, 2026 for Yotpo. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.