Rich Returns & Exchanges vs RuleReturns
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Rich Returns & Exchanges, Oct 13, 2026 for RuleReturns.
The short answer
- Paid plans start at $19/month for Rich Returns & Exchanges and $15/month for RuleReturns.
- Rich Returns & Exchanges lists 13 features RuleReturns’s listing doesn’t mention, including Analytics, Custom branding, Email notifications.
Head to head
Automate your returns. Offer Exchanges to OTHER products.
- United Kingdom
- Italy
- Switzerland
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Standard
- · 10 monthly returns ($1 per extra return)
- · Automated Prepaid Return Labels
- · Branded Returns Portal
- · Custom Return Reasons
- · Customer Notifications
Pro
- · 50 monthly returns $0.75 per extra
- · All Standard Features
- · Analytics
- · CSV Export
- · Multi-Language Portal
- · ResolutionHub
Premium
- · 100 monthly returns $0.5 per extra
- · Advanced Rules (10 included)
- · All Pro Features
- · Auto-Refunds
- · Automatic Exchanges
- · Reports & Trends
Enterprise Plus
- · 500+ monthly returns (scalable)
- · API Access
- · All Premium Features
- · Auto-Tracking
- · Custom Domain
- · International Labels
Growth
Scale
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAutomated rules handle return approvals, eligibility windows, and refund types. Prepaid labels from 50+ carriers: UPS, USPS, Shippo, EasyPost, ShipStation, Canada Post. Exchange-first design: offer swaps or store credit before issuing refunds. Boost your revenue retention rate, reduce service times, enhance customer satisfaction, and optimise your operations.
RuleReturns lets you set a return rule for each product: how many days customers have to return it, and how it is resolved (refund, exchange or store credit). Customers request returns from a portal that only needs their order number and email. If the request meets the rule, the app opens the return in Shopify and processes the refund, store credit or exchange automatically.
- Self-service, custom-branded return portal to reduce return processing time
- Automate shipping return labels to make the entire process smooth for customers
- Set up automated rules to accommodate your return policy and exchange terms
- Keep your customers updated and happy with automated email notifications
- Reglas de devolución por producto: ventana de días y tipo de resolución
- Portal de devoluciones con la marca de tu tienda para tus clientes
- Devoluciones y reembolsos aprobados y ejecutados de verdad en Shopify
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Rich Returns & Exchanges |  RuleReturns |
|---|---|---|
| Detected stores | 5 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Baby & Toddler, Health & Beauty | Not published |
| Top store countries | United Kingdom, Italy, Switzerland | Not published |
Reviews
| Measure | Rich Returns & Exchanges | RuleReturns |
|---|---|---|
| App Store rating | 4.8 ★ | Not published |
| App Store reviews | 82 | Not published |
| New reviews, 28 days | 1 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Rich Returns & Exchanges | RuleReturns |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $19/month | $15/month(ahead) |
| Longest free trial | 30 days | Not listed |
| Plans listed | 4 | 2 |
Listing
| Measure | Rich Returns & Exchanges | RuleReturns |
|---|---|---|
| Shopify category rank | #73(ahead) | #250 |
| Shopify App Charts | #24 in Returns and exchanges | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jan 23, 2019 | Sep 17, 2026 |
| Languages | 1 | 1 |
| Developer | Apex Apps | RuleReturns |
FAQ
Rich Returns & Exchanges and RuleReturns: common questions
- Is Rich Returns & Exchanges or RuleReturns cheaper?
- Paid plans start at $19/month for Rich Returns & Exchanges and $15/month for RuleReturns. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Rich Returns & Exchanges lists 13 the others don’t mention, such as Analytics, Custom branding, Email notifications, Gift cards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Rich Returns & Exchanges, Oct 13, 2026 for RuleReturns; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Rich Returns & Exchanges, Oct 13, 2026 for RuleReturns. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.