Rich Breadcrumbs & JSON‑LD vs Smart Breadcrumbs ‑ SEO & Nav
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 4, 2026 for Rich Breadcrumbs & JSON‑LD, Oct 29, 2026 for Smart Breadcrumbs.
The short answer
- Only Smart Breadcrumbs lists a free plan.
- Rich Breadcrumbs & JSON‑LD lists 9 features Smart Breadcrumbs’s listing doesn’t mention, including Analytics, Breadcrumbs, Color and font.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Auto path creator
- · Automatic Breadcrumbs
- · Built-in SEO schema markup
- · Flexible styling options
- · Lifetime free
- · Mobile-friendly by default
Pro
- · Advanced theme block + Schema.org SEO
- · Background processing for large catalogs
- · Bulk operations & auto-assignment
- · Custom breadcrumb paths
- · Everything in Free
- · Priority support (1 business day)
Advanced
- · Bulk edit for market specific paths
- · Custom setup on request
- · Default path fallback
- · Everything in Pro plan
- · Market specific breadcrumb paths
- · Multi-market catalogs
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureHelp shoppers understand where they are in your store with clear, clickable breadcrumbs. Create breadcrumb paths from your navigation menus or set rules for products and collections. Customize how breadcrumbs appear on desktop and mobile, including products assigned to multiple collections. Add BreadcrumbList JSON-LD structured data to support search engines in understanding your page hierarchy.
Create precise breadcrumb navigation for products, collections, and other pages. Automatically generate breadcrumbs, build them from navigation menus, or define fully custom breadcrumb paths. Assign breadcrumbs in bulk or customize each product, collection, or page individually. All breadcrumb paths are saved as metafields, so they remain intact across theme changes.
- Create clear breadcrumbs for product and collection pages.
- Build breadcrumb paths from menus or custom navigation rules.
- Set breadcrumb paths for products in multiple collections.
- Customize breadcrumb styles and mobile display.
- Custom breadcrumb paths for individual products with flexible configuration.
- Bulk editing tools to assign breadcrumbs across multiple products.
- Visual dashboard showing breadcrumb status for all products at a glance.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Smart Breadcrumbs | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Smart Breadcrumbs | |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 6 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Smart Breadcrumbs | |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $5/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | Not published | 3 |
Listing
| Measure | Smart Breadcrumbs | |
|---|---|---|
| Shopify category rank | Not enough data | #81 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | Yes |
| Launched | Nov 3, 2026 | Jan 4, 2026 |
| Languages | 1 | 1 |
| Developer | North JS Tech | HELUNA |
FAQ
Rich Breadcrumbs & JSON‑LD and Smart Breadcrumbs: common questions
- Is Rich Breadcrumbs & JSON‑LD or Smart Breadcrumbs cheaper?
- Only Smart Breadcrumbs lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Rich Breadcrumbs & JSON‑LD lists 9 the others don’t mention, such as Analytics, Breadcrumbs, Color and font, Custom CSS. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026 for Rich Breadcrumbs & JSON‑LD, Oct 29, 2026 for Smart Breadcrumbs; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 4, 2026 for Rich Breadcrumbs & JSON‑LD, Oct 29, 2026 for Smart Breadcrumbs. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.