ReviewXpo Product Reviews App vs Willro Reviews
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for ReviewXpo Product Reviews, Sep 21, 2026 for Willro Reviews.
The short answer
- Only ReviewXpo Product Reviews lists a free plan.
- ReviewXpo Product Reviews lists 22 features Willro Reviews’s listing doesn’t mention, including All reviews page, Automations, Badges.
Head to head
- United States
- Germany
- Japan
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
FREE
- · 50 Review Request Emails
- · Import AliExpress Reviews
- · Migrate Shopify Product Reviews
- · Reviews & Rating Widgets
- · Widget Customization
STARTER
- · 500 Review Request/month
- · Custom CSS for Widgets
- · Discounts & Photo Reviews
- · Import AliExpress Reviews
- · Multi Criteria Review
- · Reply to Reviews
PRO
- · 1500 Review Request Emails/month
- · All STARTER Features
- · Custom Questions
- · Multiple Badges Widgets
- · Video reviews
POWER
- · 10000 Review Request Emails/month
- · AI-Generated Auto Reply
- · All PRO Features
- · Customer Success Manager
- · Video Reviews
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureShowcase Customer Reviews with ReviewXpo! ReviewXpo effortlessly collects and displays product reviews (text, photo, and video) on your storefront. With detailed multi-criteria ratings for specific product aspects, ReviewXpo maximizes social proof and builds trust. The review process is fully automated, from requesting targeted reviews to showcasing them beautifully.
Willro Reviews displays the reviews your business has collected on Willro directly on your Shopify storefront — real customer voices, including photo and video reviews, on your home page, about page, or anywhere you place the block.
- Send automated emails and offer incentives for photos and videos.
- Showcase reviews with customizable widgets: Grid, Carousel, List, Popup, etc.
- Auto respond to customer reviews using personalized AI generated replies.
- Import reviews & ratings from AliExpress, CSV file, or an existing review app.
- Show your Willro reviews in a carousel, ratings summary, or video-only layout
- Display photo and video reviews with tap-to-play and verified reviewer badges
- Let shoppers filter reviews by rating, recency, and media type
- Reviews load instantly and match your theme's fonts and styling
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ReviewXpo Product Reviews |  Willro Reviews |
|---|---|---|
| Detected stores | 342 | Not published |
| Net store change, 28 days | −21 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | 7% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, Germany, Japan | Not published |
Reviews
| Measure | ReviewXpo Product Reviews | Willro Reviews |
|---|---|---|
| App Store rating | 4.0 ★ | Not published |
| App Store reviews | 57 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ReviewXpo Product Reviews | Willro Reviews |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $9/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 4 | Not published |
Listing
| Measure | ReviewXpo Product Reviews | Willro Reviews |
|---|---|---|
| Shopify category rank | #117 | #366 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Dec 21, 2022 | Sep 21, 2026 |
| Languages | 9 | 1 |
| Developer | ReviewXpo | Willro |
FAQ
ReviewXpo Product Reviews and Willro Reviews: common questions
- Is ReviewXpo Product Reviews or Willro Reviews cheaper?
- Only ReviewXpo Product Reviews lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- ReviewXpo Product Reviews lists 22 the others don’t mention, such as All reviews page, Automations, Badges, Carousels. Willro Reviews lists 1 the others don’t mention, such as Review count. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for ReviewXpo Product Reviews, Sep 21, 2026 for Willro Reviews; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for ReviewXpo Product Reviews, Sep 21, 2026 for Willro Reviews. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.