REVIEWO: Product Reviews App vs Willro Reviews
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for REVIEWO, Sep 21, 2026 for Willro Reviews.
The short answer
- Only REVIEWO lists a free plan.
- REVIEWO lists 15 features Willro Reviews’s listing doesn’t mention, including All reviews page, Automations, Badges.
Head to head
Lite
- · 50 review request emails / month
- · Manual approval and store replies
- · Product-page star ratings
- · Review widget on product pages
- · Unlimited review imports
Pro
- · 500 review request emails / month
- · Advanced widget layout and styling
- · Auto-approve reviews with rating rules
- · Klaviyo & Omnisend integrations
- · Photo reviews
- · Remove Reviewo branding
Max
- · 2,000 review request emails / month
- · Auto-translate reviews
- · Everything in Pro
- · Slider ratings and summaries
- · Video reviews
Ultra
- · 10,000+ review request emails / month
- · Everything in Max
- · Priority support response
- · Scales with your store's growth
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureReviewo collects photo and video reviews from your customers automatically. Display them in customizable review widgets with optional detail ratings for the things shoppers care about most. No complicated setup.
Willro Reviews displays the reviews your business has collected on Willro directly on your Shopify storefront — real customer voices, including photo and video reviews, on your home page, about page, or anywhere you place the block.
- Collect reviews with automated email requests or a built-in review form.
- Display reviews in grid and list layouts built for any theme
- Show star ratings on product pages, collection pages, and search results
- Import unlimited reviews from Loox, Judge.me, Yotpo, Stamped, CSV & more.
- Show your Willro reviews in a carousel, ratings summary, or video-only layout
- Display photo and video reviews with tap-to-play and verified reviewer badges
- Let shoppers filter reviews by rating, recency, and media type
- Reviews load instantly and match your theme's fonts and styling
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  REVIEWO |  Willro Reviews |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | REVIEWO | Willro Reviews |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | REVIEWO | Willro Reviews |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $19/month | No monthly plan listed |
| Longest free trial | 7 days | Not listed |
| Plans listed | 4 | Not published |
Listing
| Measure | REVIEWO | Willro Reviews |
|---|---|---|
| Shopify category rank | Not enough data | #366 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 11, 2026 | Sep 21, 2026 |
| Languages | 1 | 1 |
| Developer | MRTNLABS | Willro |
FAQ
REVIEWO and Willro Reviews: common questions
- Is REVIEWO or Willro Reviews cheaper?
- Only REVIEWO lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- REVIEWO lists 15 the others don’t mention, such as All reviews page, Automations, Badges, Email requests. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for REVIEWO, Sep 21, 2026 for Willro Reviews; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for REVIEWO, Sep 21, 2026 for Willro Reviews. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.