Review Multiplier vs SmartCustomer

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 6, 2026 for Review Multiplier, Sep 30, 2026 for SmartCustomer.

The short answer

  • On the Shopify App Store: Review Multiplier 5.0 from 7 reviews and SmartCustomer 3.1 from 11 reviews.
  • Only Review Multiplier lists a free plan.
  • Review Multiplier lists 14 features SmartCustomer’s listing doesn’t mention, including AI generation, Automations, Badges.

Head to head

App Store reviews

Review Multiplier: 7
SmartCustomer: 11
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Categories
  • Product reviews
  • SEO
  • Product reviews
  • SEO
Languages
  • English
  • English
Launched
Jan 29, 2026
Jun 27, 2016
Built for Shopify
Not badged
Not badged
Reviews per month
4 last full month
1 last full month
Detected stores
0active installs
0active installs
Most common store size
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Top countries
—
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Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

01020MarOctJunAugJulJanMarMayReview Multiplier: 10 reviews in March 2026Review Multiplier: 18 reviews in April 2026Review Multiplier: 4 reviews in May 2026SmartCustomer: 1 reviews in March 2017SmartCustomer: 2 reviews in September 2017SmartCustomer: 1 reviews in October 2019SmartCustomer: 1 reviews in November 2019SmartCustomer: 1 reviews in June 2020SmartCustomer: 1 reviews in April 2022SmartCustomer: 3 reviews in August 2022SmartCustomer: 1 reviews in September 2022SmartCustomer: 1 reviews in July 2023SmartCustomer: 2 reviews in March 2024SmartCustomer: 1 reviews in January 2025SmartCustomer: 1 reviews in June 2025
Review MultiplierSmartCustomerCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $25/month
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Plans
FreeFree
  • · 1 photo per review (50/month total)
  • · 1 widget for displaying reviews
  • · 10 AI rewrites per month
  • · 2 review platform integrations
  • · 48hr email support
  • · 50 email review requests/month
Starter$12/month
  • · 24hr email support
  • · 3 photos per review
  • · 3 widgets for displaying reviews
  • · 300 email review requests/month
  • · 4 review platform integrations
  • · 50 AI rewrites per month
Pro$25/month
  • · 1,00 email review requests/month
  • · 10 platform integrations (all available)
  • · 5 photos per review
  • · Bulk moderation
  • · Everything in Starter
  • · Platform performance analytics
FreeFree
  • · Automated review requests
  • · Bulk review request upload
  • · Community Q&A
  • · Review comments & messaging
  • · Review display widgets
  • · Review page in search
Coverage
16 of 25 features64%
11 of 25 features44%
Unique strengths
  • AI generation
  • Automations
  • Badges
  • Carousels
  • +10 more
  • Backlinks
  • Competitor analysis
  • Content analysis
  • Insights and tips
  • +5 more
Product reviews
100%12/12
0%0/12
Display options
100%7/7
0%0/7
Ways to collect reviews
100%5/5
0%0/5
SEO
31%4/13
85%11/13
Monitoring performance
43%3/7
86%6/7
SEO tools
17%1/6
83%5/6
1429onlybothonly
Review MultiplierSmartCustomer25 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

Build trust beyond your storefront. Review Multiplier helps you collect customer reviews and extend them across Google, Trustpilot, Facebook, and other major review platforms, so your business shows up where customers actually check for trust signals. Get found in Google and AI chatbot recommendation searches as a result.

Use SmartCustomer to easily gather authentic feedback and surface them on your store and across the channels that matter most, resulting in expanded visibility and the development of vital trust signals for buyers and AI commerce. Join over 60K brands using SmartCustomer to build trust that scales.

Key points
  • AI multiplies reviews into unique versions for each platform ensuring compliance
  • Publish to Google, Trustpilot and 8 other review platforms automatically
  • Collect reviews with photos via automated email campaigns with custom branding
  • Customizable widgets display reviews beautifully on any page of your store
  • Seamless Review Collection
  • Omnichannel Brand Visibility
  • Real-Time Review Monitoring
  • Proactive Reputation Management
Screenshots
Keep track of how your reviews are multiplying
Visibility on 10 platformsEngage your customers effortlesslyDisplay reviews your way
Empowering buyers, elevating brands
Increase your online presence your marketing performanceIncrease your visibility in search resultsBuild trust and loyalty by connecting to your customers

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureReview MultiplierSmartCustomer
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureReview MultiplierSmartCustomer
App Store rating5.0 ★(ahead)3.1 ★
App Store reviews711(ahead)
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureReview MultiplierSmartCustomer
Free planYesNot listed
Lowest paid monthly plan$12/monthNo monthly plan listed
Longest free trialNot listedNot listed
Plans listed31

Listing

MeasureReview MultiplierSmartCustomer
Shopify category rankNot enough data#341in SEO
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJan 29, 2026Jun 27, 2016
Languages1English1English
DeveloperQuill Media LtdSmartCustomer

FAQ

Review Multiplier and SmartCustomer: common questions

Is Review Multiplier or SmartCustomer cheaper?
Only Review Multiplier lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
Which has better reviews, Review Multiplier or SmartCustomer?
On the Shopify App Store: Review Multiplier 5.0 from 7 reviews and SmartCustomer 3.1 from 11 reviews.
What features does each app list that the other doesn’t?
Review Multiplier lists 14 the others don’t mention, such as AI generation, Automations, Badges, Carousels. SmartCustomer lists 9 the others don’t mention, such as Backlinks, Competitor analysis, Content analysis, Insights and tips. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 6, 2026 for Review Multiplier, Sep 30, 2026 for SmartCustomer; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 6, 2026 for Review Multiplier, Sep 30, 2026 for SmartCustomer. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.