Retentio vs ZEPIC: Email & WhatsApp Flows

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of May 21, 2026 for Retentio, Oct 13, 2026 for ZEPIC.

The short answer

  • Only ZEPIC lists a free plan.
  • ZEPIC lists 22 features Retentio’s listing doesn’t mention, including AI generation, APIs and webhooks, Back-in-stock emails.

Head to head

App Store reviews

Retentio: —
ZEPIC: 2
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Email marketing
  • Email marketing
Languages
  • Portuguese (Brazil) This app is not translated into English
  • English
Launched
May 20, 2026
Feb 27, 2025
Built for Shopify
Not badged
Not badged
Reviews per month
—
1 last full month
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

011JulDecSepZEPIC: Email & WhatsApp Flows: 1 reviews in July 2025ZEPIC: Email & WhatsApp Flows: 1 reviews in December 2025ZEPIC: Email & WhatsApp Flows: 1 reviews in September 2026
RetentioZEPICCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
—
From $0 to $179/month
Plans
Free
Free To InstallFree
  • · 100 Credits
  • · Send upto 250 email
  • · Smart Segmentation
  • · Sync Shopify Data, customers and orders
  • · Templates for Email
Growth$23/month
  • · 500 Credits
  • · All Free Features
  • · Automated Flows
  • · Campaign Reports
  • · Website Tracking
Growth Plus$95/month
  • · 2500 Credits
  • · All Growth Features
  • · Multi Channel Automated Flows
  • · Team Inbox
  • · Whatsapp Messages
  • · Zenie AI
Growth Max$179/month
  • · 5000 Credits
  • · All AI Features
  • · All Growth Plus Features
  • · Custom Objects
  • · Multiple Whatsapp Business Accounts
Coverage
11 of 33 features33%
32 of 33 features97%
Unique strengths
  • Templates
  • AI generation
  • APIs and webhooks
  • Back-in-stock emails
  • Bulk editing
  • +18 more
Email marketing
33%11/33
97%32/33
Campaign types
31%5/16
100%16/16
Managing campaigns
35%6/17
94%16/17
11022onlybothonly
RetentioZEPIC33 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature

Integrations

RetentioNo rating yetZEPIC4.2(2)
Works with also listed by another
—
  • judge.me
  • Loyalty Lion
  • Stamped
  • Yotpo
  • Zendesk
  • Smile.io
How it sells itself

Retentio is a Customer Data Platform (CDP) that helps Shopify merchants understand customer behavior and drive retention. It automatically syncs your store data and provides a 360-degree customer view with purchase history, RFM analysis, and dynamic segmentation. Create targeted email and WhatsApp campaigns based on real customer data.

ZEPIC automates marketing for Shopify stores by unifying customer data from multiple sources. Merchants can create targeted campaigns using pre-built workflows for abandoned carts, orders, and wishlists. The platform analyzes customer behavior to suggest audience segments for campaigns. With ZEPIC, businesses can streamline marketing, sales, and support in one place, optimizing customer engagement and retention.

Key points
  • Complete customer profiles with purchase history, RFM scores, and lifetime value
  • Dynamic customer segments with visual filter builder (AND/OR logic)
  • Email and WhatsApp campaigns with drag-and-drop editor and ready templates
  • Abandoned checkout detection with web pixel and automated recovery campaigns
  • Gain a comprehensive understanding of each customer's journey.
  • Automate WhatsApp and email notifications and campaigns in minutes with Zenie AI
  • Enable quick responses from a single, simplified inbox.
  • Get a complete picture of every customer's journey in one place
Screenshots
Customer Data Platform with profiles and RFM scores
Retentio dashboard with revenue KPIs and analyticsEmail and WhatsApp campaign managementRetentio embedded in Shopify Admin
Smart Segments
Email CampaignsAutomationsUnified Profile View

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureRetentioZEPIC
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureRetentioZEPIC
App Store ratingNot published4.2 ★
App Store reviewsNot published2
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureRetentioZEPIC
Free planNot listedYes
Lowest paid monthly planNo monthly plan listed$23/month
Longest free trialNot listedNot listed
Plans listedNot published4

Listing

MeasureRetentioZEPIC
Shopify category rank#361in Email marketing#131(ahead)in Email marketing
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedMay 20, 2026Feb 27, 2025
Languages1Portuguese (Brazil) This app is not translated into English1English
DeveloperRetentio MarketingZEPIC, Inc.

FAQ

Retentio and ZEPIC: common questions

Is Retentio or ZEPIC cheaper?
Only ZEPIC lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Retentio lists 1 the others don’t mention, such as Templates. ZEPIC lists 22 the others don’t mention, such as AI generation, APIs and webhooks, Back-in-stock emails, Bulk editing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of May 21, 2026 for Retentio, Oct 13, 2026 for ZEPIC; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of May 21, 2026 for Retentio, Oct 13, 2026 for ZEPIC. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.