Retentio vs RetentionLab: Reduce Churn
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of May 21, 2026 for Retentio, Oct 13, 2026 for RetentionLab.
The short answer
- RetentionLab lists 10 features Retentio’s listing doesn’t mention, including Cross-sell emails, Follow-up emails, Product recommendations.
Head to head
Starter
- · 14-day free trial
- · Sync up to 2,500 contacts
Launch
- · 7-day free trial
- · Sync up to 10,000 contacts
Grow
- · Sync up to 50,000 contacts
Accelerate
- · Sync up to 100,000 contacts
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureRetentio is a Customer Data Platform (CDP) that helps Shopify merchants understand customer behavior and drive retention. It automatically syncs your store data and provides a 360-degree customer view with purchase history, RFM analysis, and dynamic segmentation. Create targeted email and WhatsApp campaigns based on real customer data.
Klaviyo can send anything. It just can't tell you who to send it to, or when. RetentionLab watches your store and finds the customers about to churn, ready to reorder, or due for a cross-sell. You see them on one dashboard, ranked by the revenue actually at stake, then sync the ones you want into Klaviyo as ready-to-use segments. Your existing flows do the sending. Connect it once and it runs on its own.
- Complete customer profiles with purchase history, RFM scores, and lifetime value
- Dynamic customer segments with visual filter builder (AND/OR logic)
- Email and WhatsApp campaigns with drag-and-drop editor and ready templates
- Abandoned checkout detection with web pixel and automated recovery campaigns
- Trigger personalized lifecycle messaging based on customer behavior
- Sync dynamic customer audiences to Klaviyo, Omnisend, and more
- LTV, churn prediction, behavioral cohorts, attribution & audience insights
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Retentio |  RetentionLab |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Retentio | RetentionLab |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Retentio | RetentionLab |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $29.99/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | Not published | 4 |
Listing
| Measure | Retentio | RetentionLab |
|---|---|---|
| Shopify category rank | #361 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 20, 2026 | Jun 3, 2026 |
| Languages | 1 | 1 |
| Developer | Retentio Marketing | RetentionLab |
FAQ
Retentio and RetentionLab: common questions
- What features does each app list that the other doesn’t?
- Retentio lists 7 the others don’t mention, such as Abandoned cart, Analytics, Custom campaigns, Editor tool. RetentionLab lists 10 the others don’t mention, such as Cross-sell emails, Follow-up emails, Product recommendations, Product reviews. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of May 21, 2026 for Retentio, Oct 13, 2026 for RetentionLab; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of May 21, 2026 for Retentio, Oct 13, 2026 for RetentionLab. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.