Retainley: Retention & Rewards vs Sway Loyalty, Rewards & Points
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 24, 2026 for Retainley, Nov 9, 2026 for Sway Loyalty, Rewards & Points.
The short answer
- On the Shopify App Store: Retainley 5.0 from 1 reviews and Sway Loyalty, Rewards & Points 5.0 from 16 reviews.
- Only Retainley lists a free plan. Paid plans start at $49/month for Retainley and $9/month for Sway Loyalty, Rewards & Points.
- Retainley lists 12 features Sway Loyalty, Rewards & Points’s listing doesn’t mention, including Affiliate programs, Cash back, Cash back programs.
Head to head
- United States
- India
- New Zealand
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1 campaign
- · 1 team seat
- · 300 orders / month
- · Email support
- · Onboarding call
- · Photo reviews
Starter
- · 1,500 orders / month
- · 3 team seats
- · 5 campaigns
- · Everything in Free, plus:
- · Loyalty Hub & widget
- · Third-party integrations
Pro
- · 10 team seats
- · 5,000 orders / month
- · AI review summaries
- · API & webhooks
- · Everything in Starter, plus:
- · Gamification & bonuses
Enterprise
- · 50,000 orders / month
- · Custom reports
- · Dedicated CSM
- · Everything in Pro, plus:
- · Paid memberships
- · SLA guarantee
Free
- · 15+ Ways to Earn & Redeem, Bonus Events
- · AI Reports & Analytics with Sidekick
- · Discount & free shipping/product rewards
- · Integrate Klaviyo, Judge.me, Flow & more
- · Nudges, Points Expiry, Loyalty Page
- · PDP Product Points Block, Thank you Page
Starter
- · All features from the basic free plan
- · POS Support
- · Support and Onboarding
Growth
- · API Access
- · All features from the starter plan
- · Dedicated Points Shop
- · Priority Support and Onboarding
- · Store Credit Rewards
Plus
- · All Features
- · Checkout Extensions (Shopify Plus Only)
- · Custom Launch Plan
- · Priority Support and Onboarding
Enterprise
- · All Features
- · Custom integrations and features
- · Dedicated account manager
- · Priority Support and Onboarding
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureRetainley is a retention platform for Shopify D2C brands, built to grow repeat purchases. Customers earn cashback on orders, referrals, reviews and birthdays, watch it build in their wallet and redeem it at cart in one tap. VIP loyalty tiers keep your best buyers coming back.
Sway is a loyalty rewards program that turns one-time buyers into repeat customers. Shoppers earn loyalty points for orders, reviews, referrals, birthdays and social actions — then redeem reward points directly in cart, at checkout & POS, no popup or widget needed.
- Real-Time Data: Central dashboard for instant ROI tracking.
- Instant Onboarding: Quick setup with no technical delays
- Omnichannel Nudges: Auto-alerts via WhatsApp, SMS, and Email.
- Loyalty Funnels: Tiered rewards based on buyer behavior.
- Personalised Rewards: Tailored rewards based on individual preferences.
- Manage and Reduce Churn: Segments & insights into customer behaviour.
- Automated Tracking: Real-time analytics to monitor loyalty program.
- Dedicated support, customising features to suit your unique store needs.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Retainley |  Sway Loyalty, Rewards & Points |
|---|---|---|
| Detected stores | Not published | 73 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Animals & Pet Supplies |
| Top store countries | Not published | United States, India, New Zealand |
Reviews
| Measure | Retainley | Sway Loyalty, Rewards & Points |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1 | 16(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Retainley | Sway Loyalty, Rewards & Points |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $49/month | $9/month(ahead) |
| Longest free trial | Not listed | 14 days |
| Plans listed | 4 | 5 |
Listing
| Measure | Retainley | Sway Loyalty, Rewards & Points |
|---|---|---|
| Shopify category rank | #105 | #55(ahead) |
| Shopify App Charts | #15 on Pricing moves in Loyalty and rewards | #1 on Rookies in Loyalty and rewards |
| Built for Shopify | No | No |
| Launched | May 15, 2026 | Oct 15, 2025 |
| Languages | 1 | 1 |
| Developer | FarziEngineer | Entrophos Technologies |
FAQ
Retainley and Sway Loyalty, Rewards & Points: common questions
- Is Retainley or Sway Loyalty, Rewards & Points cheaper?
- Only Retainley lists a free plan. Paid plans start at $49/month for Retainley and $9/month for Sway Loyalty, Rewards & Points. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Retainley or Sway Loyalty, Rewards & Points?
- On the Shopify App Store: Retainley 5.0 from 1 reviews and Sway Loyalty, Rewards & Points 5.0 from 16 reviews.
- What features does each app list that the other doesn’t?
- Retainley lists 12 the others don’t mention, such as Affiliate programs, Cash back, Cash back programs, Coupons. Sway Loyalty, Rewards & Points lists 2 the others don’t mention, such as Free shipping, Points. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 24, 2026 for Retainley, Nov 9, 2026 for Sway Loyalty, Rewards & Points; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 24, 2026 for Retainley, Nov 9, 2026 for Sway Loyalty, Rewards & Points. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.