Retain AI: Winback emails vs Retentio
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Retain AI, May 21, 2026 for Retentio.
The short answer
- Only Retain AI lists a free plan.
- Retentio lists 10 features Retain AI’s listing doesn’t mention, including Abandoned cart, Analytics, Custom campaigns.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Trial
- · Automated 1:1 winback emails
- · Free until your first conversion
- · Pause any time
- · Track conversions and revenue
Growth
- · Automated 1:1 winback emails
- · Pause any time
- · Send 500 personalized emails per month
- · Track conversions and revenue
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureRetain AI is a fully automated way for consumer brands on Shopify to turn one-time shoppers into repeat customers. It creates and sends 1:1 emails to your customers 90 days after a purchase, bringing them back to shop again. Each email is tailored to that customer’s purchase history, and the email is complete with a custom image and individual promo code.
Retentio is a Customer Data Platform (CDP) that helps Shopify merchants understand customer behavior and drive retention. It automatically syncs your store data and provides a 360-degree customer view with purchase history, RFM analysis, and dynamic segmentation. Create targeted email and WhatsApp campaigns based on real customer data.
- Install the Retain AI Shopify app and it will analyze your brand and sales.
- Retain AI will identify customers who purchased 90+ days ago, but nothing since
- Then it generates a personalized email for each customer and shows you a preview
- 90 days after a customer purchases, Retain AI sends them a personalized email
- Complete customer profiles with purchase history, RFM scores, and lifetime value
- Dynamic customer segments with visual filter builder (AND/OR logic)
- Email and WhatsApp campaigns with drag-and-drop editor and ready templates
- Abandoned checkout detection with web pixel and automated recovery campaigns
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | Retain AI |  Retentio |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Retain AI | Retentio |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 3 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Retain AI and Retentio: common questions
- Is Retain AI or Retentio cheaper?
- Only Retain AI lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Retain AI lists 3 the others don’t mention, such as AI generation, Discounts, Win-back emails. Retentio lists 10 the others don’t mention, such as Abandoned cart, Analytics, Custom campaigns, Editor tool. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Retain AI, May 21, 2026 for Retentio; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Retain AI, May 21, 2026 for Retentio. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.