Reportly vs Watchplug AI
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 15, 2026 for Reportly, Oct 14, 2026 for Watchplug AI.
The short answer
- Paid plans start at $99/month for Reportly and $39/month for Watchplug AI.
- Watchplug AI lists 3 features Reportly’s listing doesn’t mention, including Marketing attribution, Profit insights, ROAS.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Essentials
- · 2 team members
- · 2 years of order history
- · 500 searches a month
- · Every feature, no gates
- · Your store, one enrichment connection
Growth
- · 2,500 searches a month
- · 3 years of order history
- · 4 team members
- · Loop and Criteo enrichment
- · Your store plus up to 3 marketplaces
Scale
- · One-to-one support and a direct line
- · Unlimited enrichment connections
- · Unlimited order history
- · Unlimited stores and marketplaces
- · Unlimited team members and searches
Starter
Pro
Enterprise
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureReportly is ecommerce analytics for brands that sell on Shopify and marketplaces such as Macy's, Nordstrom and Bloomingdale's. It joins orders, returns, stock and fees at SKU level, so you can ask any question in plain English and get a figure computed from your own data, never estimated. See which sizes come back most on each channel, what is out of stock and what it cost, and true margin after returns and fees.
Watchplug AI connects to your Shopify store and uses AI to analyze your products, sales, and ads performance daily. It identifies pricing opportunities, SEO gaps, and inventory risks, then suggests or applies improvements automatically. You receive weekly reports with ABC analysis, conversion rates, ROAS per product (when Meta Ads is connected), forecasted demand, and concrete next actions.
- Product-Level Insights. Instant product sales, returns, sizing issues, and stock
- AI Analysis. AI finds return causes and highlights products rising or falling.
- Velocity & Stock. AI predicts demand and guides what to restock or reduce..
- Team Messaging. Chat inside each product to solve issues.
- AI suggestions to adjust product values based on sales, margin, and stock turno
- SEO scoring and rewrite suggestions for product titles, descriptions, and tags
- Weekly performance reports with ABC analysis, ROAS per product, and next steps
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Reportly |  Watchplug AI |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Reportly | Watchplug AI |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 3 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Reportly | Watchplug AI |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $99/month | $39/month(ahead) |
| Longest free trial | 14 days | 7 days |
| Plans listed | 3 | 3 |
Listing
| Measure | Reportly | Watchplug AI |
|---|---|---|
| Shopify category rank | #721(ahead) | #1596 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Nov 26, 2025 | Jun 12, 2026 |
| Languages | 1 | 2 |
| Developer | Reportly | Watchplug |
FAQ
Reportly and Watchplug AI: common questions
- Is Reportly or Watchplug AI cheaper?
- Paid plans start at $99/month for Reportly and $39/month for Watchplug AI. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Reportly lists 1 the others don’t mention, such as Data export. Watchplug AI lists 3 the others don’t mention, such as Marketing attribution, Profit insights, ROAS. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 15, 2026 for Reportly, Oct 14, 2026 for Watchplug AI; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 15, 2026 for Reportly, Oct 14, 2026 for Watchplug AI. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.