Report Toaster: Custom Reports vs The Moonlighters Reporting

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Report Toaster, Jul 14, 2026 for The Moonlighters Reporting.

The short answer

  • Only Report Toaster lists a free plan.
  • Report Toaster lists 34 features The Moonlighters Reporting’s listing doesn’t mention, including Accounts receivable, Cash flow, COGS tracking.

Head to head

Detected stores

Report Toaster: 31
The Moonlighters Reporting: —

App Store reviews

Report Toaster: 220
The Moonlighters Reporting: —

New reviews, 28 days

Report Toaster: 1
The Moonlighters Reporting: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Hassle FREE custom REPORTS and Analytics. Export and Download.

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Categories
  • Accounting
  • Analytics
  • Analytics
Languages
  • English
  • English
Launched
Apr 13, 2021
May 27, 2026
Built for Shopify
Built for Shopify
Not badged
Reviews per month
2 last full month
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Detected stores
31active installs
  • Ronin
  • Karolin Studio
  • Independance Club
  • Ron Jackson Music
  • Alaskan Salmon Company
+26 more
0active installs
Most common store size
101-200 products29%
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Top countries
  • United States32%
  • Australia10%
  • United Kingdom6%
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Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035NovJanMarMayJulSepOctReport Toaster: Custom Reports: 3 reviews in November 2025Report Toaster: Custom Reports: 4 reviews in December 2025Report Toaster: Custom Reports: 4 reviews in January 2026Report Toaster: Custom Reports: 2 reviews in February 2026Report Toaster: Custom Reports: 5 reviews in March 2026Report Toaster: Custom Reports: 3 reviews in April 2026Report Toaster: Custom Reports: 1 reviews in May 2026Report Toaster: Custom Reports: 3 reviews in June 2026Report Toaster: Custom Reports: 3 reviews in July 2026Report Toaster: Custom Reports: 1 reviews in August 2026Report Toaster: Custom Reports: 1 reviews in September 2026Report Toaster: Custom Reports: 2 reviews in October 2026
Report ToasterThe Moonlighters ReportingCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $150/month
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Plans
FreeFree
  • · 100+ standard pre-built reports
  • · Comparison reports
  • · Customize any report
  • · Last 90 days of order history
  • · Live chat support
  • · Only for shops on Basic/Grow plan
For Basic/Grow$18/month
  • · 130+ pre-built reports
  • · Comparison reports
  • · Download to PDF/CSV
  • · Inventory History
  • · Only for shops on Basic/Grow plan
  • · Schedule any report
For Advanced$60/month
14-day free trial
  • · 130+ pre-built reports
  • · Comparison reports
  • · Download to PDF/CSV
  • · Inventory History
  • · Only for shops on Advanced plan
  • · Schedule any report
For Plus$150/month
14-day free trial
  • · 130+ pre-built reports
  • · Comparison reports
  • · Download to PDF/CSV
  • · Inventory history
  • · Only for shops on Plus plan
  • · Schedule any report
Free
Coverage
42 of 46 features91%
12 of 46 features26%
Unique strengths
  • Accounts receivable
  • Cash flow
  • COGS tracking
  • Cohort analysis
  • +30 more
  • Benchmarking
  • Checkout analytics
  • Funnel analysis
  • ROAS
Accounting
100%24/24
0%0/24
Automated data sync
100%10/10
0%0/10
Financial operations
100%6/6
0%0/6
Financial reports
100%8/8
0%0/8
Analytics
82%18/22
55%12/22
Customer behavior
100%4/4
0%0/4
Marketing and sales
57%4/7
71%5/7
Visuals and reports
91%10/11
64%7/11
3484onlybothonly
Report ToasterThe Moonlighters Reporting46 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Google Sheets (CSV)
  • Mechanic
  • Zapiet
  • Variant Options
  • ReCharge
  • 2048 variants
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How it sells itself

Report Toaster is a powerful reporting & analytics app for Shopify merchants. Access realtime data to create, schedule and export reports across all of your shops. All reports are fully customizable, so you can create your own custom reports with customized charts for presentations, or we'll do it for you. Best of all, use our AI report builder to easily create any report.

The Moonlighters Reporting helps merchants view sales and marketing performance in one place by combining data from Shopify, Facebook Ads, and Google Ads. The app provides read-only reporting so merchants can analyze revenue, compare time periods, and review advertising performance across channels without switching between platforms.

Key points
  • Start with one of our 120+ report templates to create and save custom reports
  • Export and download reports as PDF or CSV to share via email or analyze in Excel
  • Scheduled reporting for automated delivery via email, SMS or Slack
  • Share live report links with staff or third-parties
  • View Shopify order and revenue data in a unified reporting dashboard
  • Combine Shopify, Facebook Ads, and Google Ads data in one report
  • Analyze revenue, return on ad spend, and customer trends over time
Screenshots
Create custom reports by filtering, sorting and segmenting data
Scheduled Reporting to automatically deliver via Email and SMS120+ Pre-built reports, from simple lists to advanced chartsCalculated fields to create any custom metrics you can imagine
Reporting table with shopify data
Reporting dashboard with charts and visuals showcasing metricsReporting dashboard with charts and spend metricsInteractive chart

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureReport ToasterThe Moonlighters Reporting
Detected stores31as of Nov 8, 2026Not published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesApparel & Accessories, Arts & Entertainment, ElectronicsNot published
Top store countriesUnited States, Australia, United KingdomNot published

Reviews

MeasureReport ToasterThe Moonlighters Reporting
App Store rating4.9 ★Not published
App Store reviews220Not published
New reviews, 28 days1Not enough data
Reviewers a year or more in45%Not enough data

Pricing

MeasureReport ToasterThe Moonlighters Reporting
Free planYesNot listed
Lowest paid monthly plan$18/monthNo monthly plan listed
Longest free trial14 daysNot listed
Plans listed4Not published

Listing

MeasureReport ToasterThe Moonlighters Reporting
Shopify category rank#27in AccountingNot enough data
Shopify App Charts#5 in AccountingNot on this week’s charts
Built for ShopifyYesNo
LaunchedApr 13, 2021May 27, 2026
Languages1English1English
DeveloperCloudlabThe Moonlighters

FAQ

Report Toaster and The Moonlighters Reporting: common questions

Is Report Toaster or The Moonlighters Reporting cheaper?
Only Report Toaster lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Report Toaster lists 34 the others don’t mention, such as Accounts receivable, Cash flow, COGS tracking, Cohort analysis. The Moonlighters Reporting lists 4 the others don’t mention, such as Benchmarking, Checkout analytics, Funnel analysis, ROAS. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Report Toaster, Jul 14, 2026 for The Moonlighters Reporting; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Report Toaster, Jul 14, 2026 for The Moonlighters Reporting. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.