Rekindly vs SmartrMail Email & SMS
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Rekindly, Nov 8, 2026 for SmartrMail Email & SMS.
The short answer
- Paid plans start at $15/month for Rekindly and $10/month for SmartrMail Email & SMS.
- SmartrMail Email & SMS lists 52 features Rekindly’s listing doesn’t mention, including A/B testing, Back-in-stock emails, Birthday messages.
Head to head
Newsletter, Pop up, Automation, SMS, Template, Email Marketing
- United States
- Australia
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · 21-day free trial
- · AI-written abandoned cart recovery
- · Discount code automation
- · Email + SMS sequences
- · Email preview and approval
Growth
- · 21-day free trial
- · Everything in Starter
- · FirstTimer welcome sequence
- · ReplyPulse post-purchase
- · Win-Back campaigns
Free Plan
- · 100+ Ready-to-use Email Templates
- · 8 emails per subscriber per month
- · AI Newsletters
- · AI Product Recommendations Emails
- · All Email, but Browse Abandonment
- · Coupons and Discounts
Essentials Plan
- · 12 emails per subscriber per month
- · AI Subject Line Suggestion Creation
- · All E-commerce Email Automations
- · Branded AI Flows Setup
- · Everything in Free +
- · One Click AI Newsletter Creation
Pro Plan
- · 24 emails per subscriber per month
- · A/B Testing Email and Sms flows
- · Everything in Essentials+
- · Managed Email Marketing Strategy
- · Monthly/Quarterly Account Review
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureRekindly automates customer lifecycle messaging for Shopify stores. It sends a 3-touch abandoned cart recovery sequence, a FirstTimer welcome sequence for new buyers, a Win-Back campaign for lapsed customers, and a ReplyPulse post-purchase follow-up. Every message is written from scratch by AI for each specific customer and product, not templates. Merchants set it up once and it runs automatically.
SmartrMail is email and SMS marketing for Shopify stores that want to sell, not run an email agency. Recover abandoned carts and welcome new subscribers with automated flows. Send AI newsletters with personalized product recommendations — you review and approve before sending. Segment by purchase behavior with real Shopify data. Capture emails with pop-ups in your welcome flow.
- AI-written cart recovery - email at 1hr, SMS at 24hrs, discount at 72hrs
- FirstTimer sequence - welcome new buyers with a thank you and follow-up SMS
- Win-Back campaigns - re-engage lapsed customers with a personalized AI email
- ReplyPulse - post-purchase follow-up routed by customer purchase history
- Abandoned Cart email, Welcome email, Back in Stock email, Thank you Email & more
- Email Marketing, Email Automation, Newsletter, Popup, 100+ Email Templates, SMS
- 1-to-1 Training, Easy Setup, One-Clic Automations, 24/5 Chat & Phone support
- Battle-tested Email funnel strategy, design + automation by our in-house agency
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Rekindly |  SmartrMail Email & SMS |
|---|---|---|
| Detected stores | Not published | 142 |
| Net store change, 28 days | 0 | +4 |
| Stores added, 28 days | Not enough data | 8 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, Australia, United Kingdom |
Reviews
| Measure | Rekindly | SmartrMail Email & SMS |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 305 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Rekindly | SmartrMail Email & SMS |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $15/month | $10/month(ahead) |
| Longest free trial | 21 days | 15 days |
| Plans listed | 2 | 3 |
Listing
| Measure | Rekindly | SmartrMail Email & SMS |
|---|---|---|
| Shopify category rank | #402 | #61(ahead) |
| Shopify App Charts | Not on this week’s charts | #23 in Email marketing |
| Built for Shopify | No | No |
| Launched | May 25, 2026 | Nov 26, 2013 |
| Languages | 1 | 2 |
| Developer | Rekindly | SmartrMail |
FAQ
Rekindly and SmartrMail Email & SMS: common questions
- Is Rekindly or SmartrMail Email & SMS cheaper?
- Paid plans start at $15/month for Rekindly and $10/month for SmartrMail Email & SMS. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Rekindly lists 2 the others don’t mention, such as APIs and webhooks, Localization. SmartrMail Email & SMS lists 52 the others don’t mention, such as A/B testing, Back-in-stock emails, Birthday messages, Browse abandonment. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Rekindly, Nov 8, 2026 for SmartrMail Email & SMS; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Rekindly, Nov 8, 2026 for SmartrMail Email & SMS. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.