Rekindly vs Shopify Messaging
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Rekindly, Nov 8, 2026 for Shopify Messaging.
The short answer
- Shopify Messaging lists 20 features Rekindly’s listing doesn’t mention, including Browse abandonment, Cart emails, Checkout emails.
Head to head
- United States
- Japan
- Hong Kong
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · 21-day free trial
- · AI-written abandoned cart recovery
- · Discount code automation
- · Email + SMS sequences
- · Email preview and approval
Growth
- · 21-day free trial
- · Everything in Starter
- · FirstTimer welcome sequence
- · ReplyPulse post-purchase
- · Win-Back campaigns
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureRekindly automates customer lifecycle messaging for Shopify stores. It sends a 3-touch abandoned cart recovery sequence, a FirstTimer welcome sequence for new buyers, a Win-Back campaign for lapsed customers, and a ReplyPulse post-purchase follow-up. Every message is written from scratch by AI for each specific customer and product, not templates. Merchants set it up once and it runs automatically.
Create customized email, SMS, and WhatsApp campaigns all in one place. Use Sidekick to personalize emails to match your brand, or choose from ready-made email, SMS, and WhatsApp templates. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track all within Shopify, with flexible pricing that scales with your business needs.
- AI-written cart recovery - email at 1hr, SMS at 24hrs, discount at 72hrs
- FirstTimer sequence - welcome new buyers with a thank you and follow-up SMS
- Win-Back campaigns - re-engage lapsed customers with a personalized AI email
- ReplyPulse - post-purchase follow-up routed by customer purchase history
- Send branded emails to segments of customers directly from Shopify.
- Send personalized emails and SMS to segments of customers directly from Shopify.
- Use email templates for products, sales, restock, holidays, events, and more.
- Use templates for timely updates, exclusive offers, product tips, and more.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Rekindly |  Shopify Messaging |
|---|---|---|
| Detected stores | Not published | 106 |
| Net store change, 28 days | 0 | +4 |
| Stores added, 28 days | Not enough data | 8 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, Japan, Hong Kong |
Reviews
| Measure | Rekindly | Shopify Messaging |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 4,816 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 46% |
Pricing
| Measure | Rekindly | Shopify Messaging |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $15/month | No monthly plan listed |
| Longest free trial | 21 days | Not listed |
| Plans listed | 2 | 1 |
Listing
| Measure | Rekindly | Shopify Messaging |
|---|---|---|
| Shopify category rank | #402 | #12(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 25, 2026 | Apr 14, 2020 |
| Languages | 1 | 20 |
| Developer | Rekindly | Shopify |
FAQ
Rekindly and Shopify Messaging: common questions
- What features does each app list that the other doesn’t?
- Rekindly lists 2 the others don’t mention, such as APIs and webhooks, Localization. Shopify Messaging lists 20 the others don’t mention, such as Browse abandonment, Cart emails, Checkout emails, Custom campaigns. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Rekindly, Nov 8, 2026 for Shopify Messaging; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Rekindly, Nov 8, 2026 for Shopify Messaging. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.