Refiner vs SellBetter
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Refiner, Oct 13, 2026 for SellBetter.
The short answer
- On the Shopify App Store: Refiner 5.0 from 2 reviews and SellBetter 5.0 from 1 reviews.
- Both list a free plan. Paid plans start at $19.99/month for Refiner and $49/month for SellBetter.
- SellBetter lists 4 features Refiner’s listing doesn’t mention, including Benchmarking, GDPR compliance, Historical analysis.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 10 fixes per day
- · Basic scanning
- · Core issue visibility
- · Email support
Growth
- · 50 fixes per day
- · Daily scanning
- · Detailed weekly email report
- · Everything in Free
- · One-click Fix All for routine issues
- · Stock, SEO & conversion issue coverage
Scale
- · 300 fixes per day
- · Blog writing automation
- · Everything in Growth
- · Pricing anomalies and AI recommendation
- · Real-time processing and priority scans
- · Real-time scanning
Elite
- · Auto Mode
- · Dedicated support and CSM workflow
- · Everything in Scale
- · Real-time scanning with priority process
- · Up to 1,000 fixes per day
- · Up to 2 automated blog posts per day
Free
- · Focused findings summarized
- · Full SEO and conversion audit
- · Live verification evidence
- · One quick win fully unlocked
- · One store
- · Weekly monitoring for the verified fix
Pro
- · Evidence, instructions, and live checks
- · Five verified fixes each week
- · Full SEO workspace
- · Guarded Autopilot with preview and undo
- · One store
- · Regression alerts, history, and reports
Scale
- · 25 verified fixes each week
- · Everything in Pro
- · Larger guarded Autopilot quota
- · Three team seats
- · Up to five stores
- · White-label reports and priority support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureRefiner analyzes your Shopify store pages and catalog to find fixable problems that hurt SEO, trust, and sales. Each issue includes a clear explanation and a suggested fix you can review before anything changes. Apply fixes one at a time or in bulk from the dashboard. Optional theme app blocks handle storefront SEO and performance without editing theme code.
SellBetter audits your storefront for applicable SEO and conversion issues, then turns valid failures into a focused action plan. Each finding includes the affected page, captured evidence, confidence, an impact band, and clear implementation steps. Rerun the relevant check to verify a fix on the live store and keep before-and-after evidence.
- AI-powered full-store scan finds SEO, content, UX, and conversion issues.
- Review every suggested fix with a clear explanation before applying changes.
- Apply fixes individually or in bulk, including alt text and SEO meta updates.
- Storefront app blocks add SEO and performance improvements without editing code.
- Weekly automated audit across 8 store categories with a 0–100 score
- 5 prioritized weekly fixes with step-by-step instructions per task
- Revenue impact estimate shown for each fix based on your store data
- Competitor benchmarking shows how your store compares in your niche
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Refiner |  SellBetter |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Refiner | SellBetter |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 2(ahead) | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Refiner | SellBetter |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $19.99/month(ahead) | $49/month |
| Longest free trial | 7 days | Not listed |
| Plans listed | 4 | 3 |
Listing
| Measure | Refiner | SellBetter |
|---|---|---|
| Shopify category rank | #265 | #473 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 24, 2026 | Jun 11, 2026 |
| Languages | 1 | 1 |
| Developer | Game On Interactive LLC | SELLBETTER |
FAQ
Refiner and SellBetter: common questions
- Is Refiner or SellBetter cheaper?
- Both list a free plan. Paid plans start at $19.99/month for Refiner and $49/month for SellBetter. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Refiner or SellBetter?
- On the Shopify App Store: Refiner 5.0 from 2 reviews and SellBetter 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- Refiner lists 1 the others don’t mention, such as AI insights. SellBetter lists 4 the others don’t mention, such as Benchmarking, GDPR compliance, Historical analysis, Report scheduling. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Refiner, Oct 13, 2026 for SellBetter; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Refiner, Oct 13, 2026 for SellBetter. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.