Shoppable Videos UGC ‑ ReelTok vs Whatmore Shoppable Videos&UGC
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Shoppable Videos UGC, Nov 8, 2026 for Whatmore Shoppable Videos&UGC.
The short answer
- On the Shopify App Store: Shoppable Videos UGC 5.0 from 36 reviews and Whatmore Shoppable Videos&UGC 5.0 from 398 reviews.
- Only Whatmore Shoppable Videos&UGC lists a free plan. Paid plans start at $9.99/month for Shoppable Videos UGC and $29/month for Whatmore Shoppable Videos&UGC.
- Whatmore Shoppable Videos&UGC lists 14 features Shoppable Videos UGC’s listing doesn’t mention, including Conversion tracking, Custom layouts, Custom URL.
Head to head
- India
- United States
- Pakistan
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
STARTER
- · 30,000 impressions per month
- · Analytics for conversions and engagement
- · Unlimited shoppable videos placements
GROWTH
- · 100,000 impressions per month
- · Sell multiple products per video
- · Shoppable videos customizations
SCALE
- · 500,000 impressions per month
- · Data analytics request
- · Dedicated 1:1 Slack support channel
- · Request new features
Free Forever
- · 10+ video templates & 50+ styling option
- · 300 video clicks/month
- · 5 AI product matches / month
- · Floating video on Product Page
- · Instagram-like stories
- · Upload upto 15 videos
Starter
- · 10 AI product matches / month
- · 24/7 live chat support
- · 3,000 video clicks/month
- · Add videos to 10 collection pages
- · Auto-sync videos from Instagram daily
- · Upload upto 100 videos
Growth
- · 15,000 video clicks/month
- · 20 AI product matches / month
- · Add videos to unlimited collection pages
- · Embed Video in Email
- · HD banner videos
- · Priority chat support
Scale
- · 40,000 video clicks/month
- · Advanced analytics & AB testing
- · Autodisable out of stock products
- · Smart Retargeting - High intent audience
- · Unlimited AI product matches / month
- · Unlimited Video Uploads
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureReelTok lets you add shoppable videos and reels to your Shopify store so customers can watch and purchase products directly from video content. Upload your own UGC or generate product videos using AI Studio with AI avatars, voiceover, and automated scripts. Videos are optimized for fast loading and work across product pages, collections, and landing pages.
Import Instagram Reels, TikToks, and UGC in one click. Whatmore auto-syncs daily and uses AI to tag products in every video so shoppers buy instantly. Display shoppable videos as autoplay carousels, floating widgets, Instagram-style stories, gallery grids, HD banners or video sliders on your Homepage, Product, and Collection Pages. Built-in Meta Pixel retargeting captures high-intent viewers for your ad campaigns.
- Well-known shoppable videos formats: IG Stories, Reel Carousel, Floating Reels
- Smart shoppable videos: reduce page load time, preserve video quality
- Measure shoppable videos conversions & engagement data with analytics dashboard
- Easily import/upload videos from DropBox, Drive or directly from your devices
- Embed Shoppable Insta & TikTok Videos on Homepage, Collections, and Product page
- Embed Social Proof, Reviews & Video Testimonials arranged in a Shoppable Gallery
- Convert your Instagram Reel into a Shoppable Video, Carousel & Boost Conversions
- Embed Collection Carousels as Video Banners, Video Collage and Video Background
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Shoppable Videos UGC |  Whatmore Shoppable Videos&UGC |
|---|---|---|
| Detected stores | Not published | 3,151 |
| Net store change, 28 days | 0 | +4 |
| Stores added, 28 days | Not enough data | 42 |
| Big-brand share | Not enough data | 22% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | India, United States, Pakistan |
Reviews
| Measure | Shoppable Videos UGC | Whatmore Shoppable Videos&UGC |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 36 | 398(ahead) |
| New reviews, 28 days | 0 | 13(ahead) |
| Reviewers a year or more in | Not enough data | 31% |
Pricing
| Measure | Shoppable Videos UGC | Whatmore Shoppable Videos&UGC |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $9.99/month(ahead) | $29/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 3 | 4 |
Listing
| Measure | Shoppable Videos UGC | Whatmore Shoppable Videos&UGC |
|---|---|---|
| Shopify category rank | #78 | #9(ahead) |
| Shopify App Charts | Not on this week’s charts | #4 in Video and livestream |
| Built for Shopify | No | No |
| Launched | Apr 8, 2024 | Jun 20, 2022 |
| Languages | 1 | 1 |
| Developer | Stoic Labs | whatmore |
FAQ
Shoppable Videos UGC and Whatmore Shoppable Videos&UGC: common questions
- Is Shoppable Videos UGC or Whatmore Shoppable Videos&UGC cheaper?
- Only Whatmore Shoppable Videos&UGC lists a free plan. Paid plans start at $9.99/month for Shoppable Videos UGC and $29/month for Whatmore Shoppable Videos&UGC. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Shoppable Videos UGC or Whatmore Shoppable Videos&UGC?
- On the Shopify App Store: Shoppable Videos UGC 5.0 from 36 reviews and Whatmore Shoppable Videos&UGC 5.0 from 398 reviews.
- What features does each app list that the other doesn’t?
- Shoppable Videos UGC lists 1 the others don’t mention, such as Live selling. Whatmore Shoppable Videos&UGC lists 14 the others don’t mention, such as Conversion tracking, Custom layouts, Custom URL, Engagement tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Shoppable Videos UGC, Nov 8, 2026 for Whatmore Shoppable Videos&UGC; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Shoppable Videos UGC, Nov 8, 2026 for Whatmore Shoppable Videos&UGC. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.