Shoppable Videos UGC ‑ ReelTok vs Shoppable Videos & Reels
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Shoppable Videos UGC, Oct 14, 2026 for Shoppable Videos & Reels.
The short answer
- Shoppable Videos UGC lists 5 features Shoppable Videos & Reels’s listing doesn’t mention, including Add to cart, Analytics, Autoplay.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
STARTER
- · 30,000 impressions per month
- · Analytics for conversions and engagement
- · Unlimited shoppable videos placements
GROWTH
- · 100,000 impressions per month
- · Sell multiple products per video
- · Shoppable videos customizations
SCALE
- · 500,000 impressions per month
- · Data analytics request
- · Dedicated 1:1 Slack support channel
- · Request new features
Free
- · Everything included. Nothing locked.
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureReelTok lets you add shoppable videos and reels to your Shopify store so customers can watch and purchase products directly from video content. Upload your own UGC or generate product videos using AI Studio with AI avatars, voiceover, and automated scripts. Videos are optimized for fast loading and work across product pages, collections, and landing pages.
This app helps merchants turn product videos, Instagram Reels, and user-generated content into shoppable video experiences. Merchants can upload videos or import content, tag products, and display videos across product pages, collections, and custom sections using sliders, carousels, stories, grids, and popups.
- Well-known shoppable videos formats: IG Stories, Reel Carousel, Floating Reels
- Smart shoppable videos: reduce page load time, preserve video quality
- Measure shoppable videos conversions & engagement data with analytics dashboard
- Easily import/upload videos from DropBox, Drive or directly from your devices
- Create shoppable videos with clickable product tag
- Import Instagram Reels, UGC, and product videos
- Display videos in sliders, stories, grids, and popups
- Enable direct add to cart from video content
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Shoppable Videos UGC |  Shoppable Videos & Reels |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Shoppable Videos UGC | Shoppable Videos & Reels |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 36 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Shoppable Videos UGC | Shoppable Videos & Reels |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $9.99/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 3 | 1 |
Listing
| Measure | Shoppable Videos UGC | Shoppable Videos & Reels |
|---|---|---|
| Shopify category rank | #78(ahead) | #272 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 8, 2024 | Jun 25, 2026 |
| Languages | 1 | 1 |
| Developer | Stoic Labs | ShowToCart |
FAQ
Shoppable Videos UGC and Shoppable Videos & Reels: common questions
- What features does each app list that the other doesn’t?
- Shoppable Videos UGC lists 5 the others don’t mention, such as Add to cart, Analytics, Autoplay, Checkout. Shoppable Videos & Reels lists 2 the others don’t mention, such as Video editing, Video templates. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Shoppable Videos UGC, Oct 14, 2026 for Shoppable Videos & Reels; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Shoppable Videos UGC, Oct 14, 2026 for Shoppable Videos & Reels. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.