Shoppable Videos UGC ‑ ReelTok vs S2B ‑ Shoppable Reels & UGC
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Shoppable Videos UGC, Jan 6, 2026 for S2B.
The short answer
- Only S2B lists a free plan. Paid plans start at $9.99/month for Shoppable Videos UGC and $5.99/month for S2B.
- Shoppable Videos UGC lists 10 features S2B’s listing doesn’t mention, including Add to cart, Analytics, Autoplay.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
STARTER
- · 30,000 impressions per month
- · Analytics for conversions and engagement
- · Unlimited shoppable videos placements
GROWTH
- · 100,000 impressions per month
- · Sell multiple products per video
- · Shoppable videos customizations
SCALE
- · 500,000 impressions per month
- · Data analytics request
- · Dedicated 1:1 Slack support channel
- · Request new features
Free
- · 20 videos
- · 3 feeds
- · 5,000 impressions/month
Pro
- · 200,000 impressions/month
- · 50 videos
- · 6 feeds
Pro +
- · 150 videos
- · 20 feeds
- · Unlimited impressions
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureReelTok lets you add shoppable videos and reels to your Shopify store so customers can watch and purchase products directly from video content. Upload your own UGC or generate product videos using AI Studio with AI avatars, voiceover, and automated scripts. Videos are optimized for fast loading and work across product pages, collections, and landing pages.
Shoppable Reels & UGC transforms your social media videos into conversion-driving shoppable content. Import Instagram Reels, TikTok videos, and UGC directly into your Shopify store and display them in beautiful, mobile-first video carousels on your product pages, homepage, or anywhere in your store.
- Well-known shoppable videos formats: IG Stories, Reel Carousel, Floating Reels
- Smart shoppable videos: reduce page load time, preserve video quality
- Measure shoppable videos conversions & engagement data with analytics dashboard
- Easily import/upload videos from DropBox, Drive or directly from your devices
- Link products to videos
- Create shoppable video carousels
- Import Reels and TikToks instantly
- Track views, clicks, and sales
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Shoppable Videos UGC |  S2B |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Shoppable Videos UGC | S2B |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 36 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Shoppable Videos UGC | S2B |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $9.99/month | $5.99/month(ahead) |
| Longest free trial | 14 days | Not listed |
| Plans listed | 3 | 3 |
Listing
| Measure | Shoppable Videos UGC | S2B |
|---|---|---|
| Shopify category rank | #78 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 8, 2024 | Dec 29, 2025 |
| Languages | 1 | 1 |
| Developer | Stoic Labs | SectionsLab |
FAQ
Shoppable Videos UGC and S2B: common questions
- Is Shoppable Videos UGC or S2B cheaper?
- Only S2B lists a free plan. Paid plans start at $9.99/month for Shoppable Videos UGC and $5.99/month for S2B. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Shoppable Videos UGC lists 10 the others don’t mention, such as Add to cart, Analytics, Autoplay, Checkout. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Shoppable Videos UGC, Jan 6, 2026 for S2B; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Shoppable Videos UGC, Jan 6, 2026 for S2B. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.