Reel Feed vs SwipeUp Shoppable Videos Reels

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Aug 24, 2026 for Reel Feed, Nov 9, 2026 for SwipeUp Shoppable Videos Reels.

The short answer

  • Only SwipeUp Shoppable Videos Reels lists a free plan.
  • SwipeUp Shoppable Videos Reels lists 15 features Reel Feed’s listing doesn’t mention, including Autoplay, Carousels, Conversion tracking.

Head to head

Detected stores

Reel Feed: —
SwipeUp Shoppable Videos Reels: 390

App Store reviews

Reel Feed: —
SwipeUp Shoppable Videos Reels: 50

New reviews, 28 days

Reel Feed: —
SwipeUp Shoppable Videos Reels: 4

Stores added, 28 days

Reel Feed: —
SwipeUp Shoppable Videos Reels: 7
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Upsell and cross-sell
  • Video and livestream
  • Social proof
Languages
  • English
  • English
Launched
Aug 4, 2026
Mar 7, 2023
Built for Shopify
Not badged
Built for Shopify
Reviews per month
—
3 last full month
Detected stores
0active installs
390active installs
  • Who Gives A Crap USA
  • pantynova
  • LaceMade
  • Pankh
  • Persona Cosmetics
+385 more
Most common store size
—
11-50 products28%
Top countries
—
  • India19%
  • United States15%
  • United Kingdom4%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035JulSepFebAprJulOctSwipeUp Shoppable Videos Reels: 3 reviews in July 2025SwipeUp Shoppable Videos Reels: 1 reviews in August 2025SwipeUp Shoppable Videos Reels: 1 reviews in September 2025SwipeUp Shoppable Videos Reels: 2 reviews in November 2025SwipeUp Shoppable Videos Reels: 4 reviews in February 2026SwipeUp Shoppable Videos Reels: 1 reviews in March 2026SwipeUp Shoppable Videos Reels: 2 reviews in April 2026SwipeUp Shoppable Videos Reels: 2 reviews in May 2026SwipeUp Shoppable Videos Reels: 5 reviews in July 2026SwipeUp Shoppable Videos Reels: 2 reviews in August 2026SwipeUp Shoppable Videos Reels: 3 reviews in October 2026
Reel FeedSwipeUp Shoppable Videos ReelsCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
—
From $0 to $100/month
Plans
Free
FreeFree
  • · 1 video feed
  • · Email support
  • · No impact on site speed
  • · Smoothest TikTok-like video player
  • · Stories, Feed & Overlay video widgets
  • · SwipeUp branding
Pro$25/month
14-day free trialNo additional charges
  • · 10 video feeds
  • · All from Free
  • · Customisable player and video block
  • · Email support
  • · Remove SwipeUp branding
  • · Up to 100 video uploads
Scale$50/month
14-day free trial
  • · All from Pro
  • · Page-specific video placement
  • · Priority WhatsApp support
  • · Unlimited video feeds
  • · Unlimited video uploads
Shopify Plus$100/month
14-day free trial
  • · All from Scale
  • · Dedicated Success Manager
  • · Recommended for Shopify Plus stores
Coverage
0 of 16 features0%
16 of 16 features100%
Unique strengths
—
  • Autoplay
  • Carousels
  • Conversion tracking
  • Custom layouts
  • +11 more
Social proof
0%0/8
100%8/8
Analytics
0%0/1
100%1/1
Content types
0%0/4
100%4/4
Display options
0%0/3
100%3/3
Video and livestream
0%0/8
100%8/8
Customization
0%0/5
100%5/5
Video management
0%0/3
100%3/3
0016onlybothonly
Reel FeedSwipeUp Shoppable Videos Reels16 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
  • checkout
  • TikTok Videos
  • Youtube Shorts
  • Instagram Reels
  • Instagram Stories
  • Shoppable instagram & ugc
How it sells itself

Reel Feed turns product photos you already have into a full-screen, swipeable shopping experience, without filming a single video. Shoppers scroll through products the way they scroll Reels or TikTok, with each product's photo gallery playing automatically. Every card carries a like button, a share button, and a built-in add-to-cart action, so browsing turns into buying without leaving the feed.

SwipeUp turns Instagram Reels, TikTok videos, YouTube Shorts and UGC into shoppable videos on your store. Embed video on your home page and product pages as a video carousel, slider, banner, gallery or Instagram-style stories. Tag products in each video so shoppers can shop the look while they watch. Autoplay video widgets are compressed and don't slow your pages down.

Key points
  • Eight shoppable layouts: reels feed, stories, carousel, grid, banner, and more
  • Add to cart, like, and share directly from each product card
  • Uses your existing product photos — no video filming or editing required
  • Video widget doesn’t affect page loading — tested with Google insights
  • The Best compression: reduce video size up to 80%, same video quality. Speeeed ↑
  • High-performance: video embedded directly in your store for smooth experience
  • Stories, Video Carousel, Video Gallery, Overlay Widget. 10-min Set Up
Screenshots
Customize
Add SectionChoose a template
Analytics
Tag your products 
on shoppable videosSelect view 
compatible your needsShoppable 
Tik-Tok style videos 
right in your store

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureReel FeedSwipeUp Shoppable Videos Reels
Detected storesNot published390as of Nov 9, 2026
Net store change, 28 days0estimated−30estimated
Stores added, 28 daysNot enough data7new and returning
Big-brand shareNot enough data13%of stores of known size
Top store categoriesNot publishedApparel & Accessories, Health & Beauty, Home & Garden
Top store countriesNot publishedIndia, United States, United Kingdom

Reviews

MeasureReel FeedSwipeUp Shoppable Videos Reels
App Store ratingNot published5.0 ★
App Store reviewsNot published50
New reviews, 28 daysNot enough data4
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureReel FeedSwipeUp Shoppable Videos Reels
Free planNot listedYes
Lowest paid monthly planNo monthly plan listed$25/month
Longest free trialNot listed14 days
Plans listedNot published4

Listing

MeasureReel FeedSwipeUp Shoppable Videos Reels
Shopify category rank#1120in Upsell and cross-sell#27in Video and livestream
Shopify App ChartsNot on this week’s charts#16 in Video and livestream
Built for ShopifyNoYes
LaunchedAug 4, 2026Mar 7, 2023
Languages1English1English
DeveloperFlowcartMake Sales: SwipeUp & FITS

FAQ

Reel Feed and SwipeUp Shoppable Videos Reels: common questions

Is Reel Feed or SwipeUp Shoppable Videos Reels cheaper?
Only SwipeUp Shoppable Videos Reels lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
SwipeUp Shoppable Videos Reels lists 15 the others don’t mention, such as Autoplay, Carousels, Conversion tracking, Custom layouts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Aug 24, 2026 for Reel Feed, Nov 9, 2026 for SwipeUp Shoppable Videos Reels; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Aug 24, 2026 for Reel Feed, Nov 9, 2026 for SwipeUp Shoppable Videos Reels. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.