RedTrack vs TrueTracked: Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- TrueTracked is detected on 2.4× as many Shopify stores as RedTrack: 31 vs 13 as of Nov 9, 2026.
- Only RedTrack lists a free plan. Paid plans start at $99/month for RedTrack and $39/month for TrueTracked.
- TrueTracked lists 9 features RedTrack’s listing doesn’t mention, including Activity tracking, Checkout analytics, Funnel analysis.
Head to head
- United States
- Hong Kong
- India
- United States
- Germany
- Lithuania
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Relay
- · 1 store
- · 1 user
- · AI dashboard
- · Ads Manager (read-only)
- · CAPI for Meta, TikTok, Google, etc.
- · Conversion tracking
Brand
- · 2 AI dashboards
- · 3 stores
- · Ad spend sync, 1h ad-level
- · CAPI for Meta, TikTok, Google, etc.
- · Conversion path report
- · MCP
Agency
- · 4 AI dashboards
- · Everything in brand, plus:
- · Priority support
- · Setup assistance
- · Unlimited stores
TrueSignal 500
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-Side Conversion Tracking
- · Up to 500 orders per month
Standard 50K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $50K monthly revenue
TrueSignal 2K
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-side conversion tracking
- · Up to 2,000 orders per month
Standard 100K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $100K monthly revenue
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureRedTrack connects to your store and tracks your campaigns. It shows you what every campaign, ad set and ad delivered, measured on your own 1st party data and attribution rules you set, not on what API pulls from Meta or Google dashboard. RedTrack records clicks and conversions server-side, from your store, at the moment they happen.
TrueTracked gives Shopify merchants accurate ad attribution by collecting first-party data directly from their storefront. It tracks the full customer journey from ad click to purchase across devices, even with ad blocker or iOS restrictions.
- Server-side conversion tracking and Conversion API
- Revenue and ROAS by channel, campaign, and creative
- Attribution modelling
- Customer cohorts and lifetime value
- First-party attribution that works with ad blockers and iOS restrictions
- Multi-touch customer journey tracking from first ad click to purchase
- Server-side conversion data sent to Meta, Google Ads, and TikTok APIs
- Real-time ROAS, revenue, and profit dashboard across all ad channels
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  RedTrack |  TrueTracked |
|---|---|---|
| Detected stores | 13 | 31(ahead) |
| Net store change, 28 days | +1 | +1 |
| Stores added, 28 days | 1 | 1 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Health & Beauty, Apparel & Accessories, Food, Beverages & Tobacco | Home & Garden, Apparel & Accessories, Arts & Entertainment |
| Top store countries | United States, Hong Kong, India | United States, Germany, Lithuania |
Reviews
| Measure | RedTrack | TrueTracked |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 20 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | RedTrack | TrueTracked |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $99/month | $39/month(ahead) |
| Longest free trial | Not listed | 14 days |
| Plans listed | 3 | 4 |
Listing
| Measure | RedTrack | TrueTracked |
|---|---|---|
| Shopify category rank | #219 | #72(ahead) |
| Shopify App Charts | Not on this week’s charts | #17 on Rookies in Analytics |
| Built for Shopify | No | No |
| Launched | Apr 13, 2026 | May 12, 2026 |
| Languages | 1 | 1 |
| Developer | Redtrack Technologies LTD | TrueTracked LLC |
FAQ
RedTrack and TrueTracked: common questions
- Which is more popular, RedTrack or TrueTracked?
- TrueTracked is detected on 2.4× as many Shopify stores as RedTrack: 31 vs 13 as of Nov 9, 2026.
- Is RedTrack or TrueTracked cheaper?
- Only RedTrack lists a free plan. Paid plans start at $99/month for RedTrack and $39/month for TrueTracked. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- RedTrack lists 5 the others don’t mention, such as Cohort analysis, Custom dashboards, Custom reports, Data export. TrueTracked lists 9 the others don’t mention, such as Activity tracking, Checkout analytics, Funnel analysis, GDPR compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.