RedTrack vs TrueROAS ‑ AI Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- TrueROAS is detected on 25× as many Shopify stores as RedTrack: 321 vs 13 as of Nov 9, 2026.
- Only RedTrack lists a free plan. Paid plans start at $99/month for RedTrack and $199/month for TrueROAS.
- TrueROAS lists 6 features RedTrack’s listing doesn’t mention, including AI insights, Funnel analysis, GDPR compliance.
Head to head
- United States
- Hong Kong
- India
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Relay
- · 1 store
- · 1 user
- · AI dashboard
- · Ads Manager (read-only)
- · CAPI for Meta, TikTok, Google, etc.
- · Conversion tracking
Brand
- · 2 AI dashboards
- · 3 stores
- · Ad spend sync, 1h ad-level
- · CAPI for Meta, TikTok, Google, etc.
- · Conversion path report
- · MCP
Agency
- · 4 AI dashboards
- · Everything in brand, plus:
- · Priority support
- · Setup assistance
- · Unlimited stores
Free
Pro
Pro
Pro
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureRedTrack connects to your store and tracks your campaigns. It shows you what every campaign, ad set and ad delivered, measured on your own 1st party data and attribution rules you set, not on what API pulls from Meta or Google dashboard. RedTrack records clicks and conversions server-side, from your store, at the moment they happen.
Never miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Data updates frequently so you can scale fast and predictably while being GDPR compliant, then track your profits for your ads and send the data back via conversion api and enhanced conversions to optimize ads passively.
- Server-side conversion tracking and Conversion API
- Revenue and ROAS by channel, campaign, and creative
- Attribution modelling
- Customer cohorts and lifetime value
- AI Ad Tracking & Attribution
- Customer Journeys for each order
- Creative Breakdown
- Product Analysis
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  RedTrack |  TrueROAS |
|---|---|---|
| Detected stores | 13 | 321(ahead) |
| Net store change, 28 days | +1 | +1 |
| Stores added, 28 days | 1 | 5(ahead) |
| Big-brand share | Not enough data | 13% |
| Top store categories | Health & Beauty, Apparel & Accessories, Food, Beverages & Tobacco | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, Hong Kong, India | United States, United Kingdom, Australia |
Reviews
| Measure | RedTrack | TrueROAS |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 97 |
| New reviews, 28 days | Not enough data | 3 |
| Reviewers a year or more in | Not enough data | 5% |
FAQ
RedTrack and TrueROAS: common questions
- Which is more popular, RedTrack or TrueROAS?
- TrueROAS is detected on 25× as many Shopify stores as RedTrack: 321 vs 13 as of Nov 9, 2026.
- Is RedTrack or TrueROAS cheaper?
- Only RedTrack lists a free plan. Paid plans start at $99/month for RedTrack and $199/month for TrueROAS. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- RedTrack lists 5 the others don’t mention, such as Cohort analysis, Custom dashboards, Custom reports, Data export. TrueROAS lists 6 the others don’t mention, such as AI insights, Funnel analysis, GDPR compliance, Historical analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.