Recartly ‑ what store need ! vs WappEngage
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 17, 2026 for Recartly, Nov 9, 2026 for WappEngage.
The short answer
- Paid plans start at $9.99/month for Recartly and $24.99/month for WappEngage.
- WappEngage lists 8 features Recartly’s listing doesn’t mention, including A/B testing, Behavior tracking, Customizable widgets.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Automated Recovery Messages
- · Custom Messages
- · Custom Popup Widget
- · Lead Capture
- · Recovery Messages
- · Support Tickets
STARTER
- · 500 Contact Leads
- · 500 Recovery Messages
- · Custom Templates
- · Dashboard Analytics
- · Email Support
- · Lead Capture Popup
GROWTH
- · 1500 Contact Leads
- · 1500 Recovery Messages
- · Advanced Analytics
- · Custom Message Delay
- · Everything in Starter
- · Priority Support
PRO
- · 24/7 Priority Support
- · Advanced Segmentation
- · Custom Integrations
- · Dedicated Manager
- · Early Feature Access
- · Everything in Growth
Starter
- · 1,000 WhatsApp subscribers
- · Automated cart recovery journey
- · Basic revenue attribution (last-touch)
- · Broadcast campaigns to custom segments
- · Email Support
- · Order confirmation & delivery notificati
Pro
- · 4-signal attribution engine (all models)
- · AI-powered segments
- · Broadcast campaigns to custom segments
- · Direct Support
- · Unique discount code generation per cust
- · Unlimited WhatsApp subscribers
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureRecover abandoned carts, confirm COD orders, capture phone leads, and chat with customers on WhatsApp—all from one Shopify app. Recartly automatically sends personalized recovery messages with checkout links, discount codes, and order confirmations to help recover more revenue. Track recovered sales, manage conversations in one inbox, and launch in minutes with no coding required.
WappEngage is a WhatsApp marketing app for Shopify. Send automated cart recovery, COD-to-prepaid nudges, and post-purchase journeys — then prove exactly which message drove which order. Our 4-signal attribution engine matches every order to its source: discount code, UTM click, pixel session, or subscriber match. See your WhatsApp ROAS, campaign revenue, and subscriber growth — all inside Shopify Admin.
- Automated WhatsApp messages sent to customers who abandon their cart
- Unique discount codes generated and sent with each recovery message
- Two-way WhatsApp inbox to reply to customers from your dashboard
- Lead capture popup to collect customer phone numbers on your store
- Automated WhatsApp cart recovery with 3-step message sequences.
- 4-signal attribution — prove which WhatsApp message drove each order.
- COD-to-prepaid conversion nudges reduce returns and improve cash flow.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Recartly | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Recartly | |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Recartly | |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $9.99/month(ahead) | $24.99/month |
| Longest free trial | 3 days | 14 days |
| Plans listed | 4 | 2 |
Listing
| Measure | Recartly | |
|---|---|---|
| Shopify category rank | Not enough data | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 7, 2026 | Oct 29, 2026 |
| Languages | 1 | 1 |
| Developer | Recartly | Icon Pillar Digital Solutions |
FAQ
Recartly and WappEngage: common questions
- Is Recartly or WappEngage cheaper?
- Paid plans start at $9.99/month for Recartly and $24.99/month for WappEngage. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- WappEngage lists 8 the others don’t mention, such as A/B testing, Behavior tracking, Customizable widgets, Discount offers. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 17, 2026 for Recartly, Nov 9, 2026 for WappEngage; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 17, 2026 for Recartly, Nov 9, 2026 for WappEngage. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.