Ratify vs Yotpo: Product Reviews App
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Ratify, Nov 8, 2026 for Yotpo.
The short answer
- Both list a free plan. Paid plans start at $9.99/month for Ratify and $15/month for Yotpo.
- Ratify lists 11 features Yotpo’s listing doesn’t mention, including Custom requests, Forms, Photos.
Head to head
Collect product reviews, photo reviews, site reviews & ratings
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · ✓ Photo reviews
- · ✓ Post-purchase email requests
- · ✓ Reviews / month: 100
Starter
- · ✓ AI reply suggestions
- · ✓ Discount coupons for reviewers
- · ✓ Photo reviews
- · ✓ Post-purchase email requests
- · ✓ Reviews / month: 500
Growth
- · ✓ AI reply suggestions
- · ✓ AI review summaries (widget)
- · ✓ Discount coupons for reviewers
- · ✓ Photo reviews
- · ✓ Post-purchase email requests
- · ✓ Q&A section
Pro
- · ✓ AI reply suggestions
- · ✓ AI-generated review summaries
- · ✓ Photo and video reviews
- · ✓ Post-purchase email requests
- · ✓ Q&A section
- · ✓ Remove Ratify branding
Free
- · AI Chat Support
- · Automatic Review Requests
- · Display Reviews On-Site
- · Email Templates Library
- · Sentiment and Profanity Check
- · Up to 50 Monthly Orders
Starter
- · AI Chat Support
- · Collect Photos/Video
- · Google Rich Snippets
- · Google Shopping Ads
- · Pricing changes based on order volume
- · Reviews Carousel
Pro
- · AI Chat Support
- · AI Reviews Summary
- · Custom Questions
- · Google Seller Rating
- · Pricing changes based on order volume
- · Smart Sorting
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureRatify helps merchants collect and display product reviews. When a customer places an order, Ratify automatically sends a review request email at a configurable delay. Merchants can approve, reply to, and manage reviews from a single dashboard, with AI assistance for writing responses. Reviews appear on product pages with star ratings, photos, and videos. Customers can ask questions through a public Q&A section.
Yotpo product reviews and ratings drive sales and help you better understand your customers. Collect more trustworthy reviews, photos, and videos, with in-mail review requests and AI-powered prompts. Reach more shoppers by displaying your reviews and ratings on social media and search engines, like Google. Own all of your reviews and easily moderate them. Access detailed analytics to boost conversions.
- Automated post-purchase emails request reviews after every order.
- Display photo and video reviews with star ratings on product pages.
- AI-generated review summaries and reply suggestions for merchants.
- Import existing reviews from Judge.me, Loox, Yotpo, and more.
- Stand out on search with Google Seller Ratings and Google Shopping Ads
- Connect your reviews with our SMS, loyalty, and subscriptions product synergies
- Use our marketer-friendly solution to customize your reviews widget
- Leverage Smart Filters to build buyer confidence by displaying relevant content
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Ratify |  Yotpo |
|---|---|---|
| Detected stores | Not published | 19,786 |
| Net store change, 28 days | 0 | +85 |
| Stores added, 28 days | Not enough data | 269 |
| Big-brand share | Not enough data | 18% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Ratify | Yotpo |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 4,626 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | 65% |
FAQ
Ratify and Yotpo: common questions
- Is Ratify or Yotpo cheaper?
- Both list a free plan. Paid plans start at $9.99/month for Ratify and $15/month for Yotpo. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Ratify lists 11 the others don’t mention, such as Custom requests, Forms, Photos, Pop-ups. Yotpo lists 5 the others don’t mention, such as Referrals, Review highlights, Review syndication, SMS requests. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Ratify, Nov 8, 2026 for Yotpo; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Ratify, Nov 8, 2026 for Yotpo. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.