Build Your Own Bundle Builder vs Rethink Bundles
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 2, 2026 for Build Your Own Bundle Builder, Nov 6, 2026 for Rethink Bundles.
The short answer
- Only Rethink Bundles lists a free plan. Paid plans start at $19/month for Build Your Own Bundle Builder and $49/month for Rethink Bundles.
- Rethink Bundles lists 17 features Build Your Own Bundle Builder’s listing doesn’t mention, including A/B testing, Bulk pricing, Free gifts.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Bundle Free
- · Build a Box / Bundle Builder / Gift Box
- · Bundle Inventory Sync / Custom Bundle
- · Custom fields & Personalization options
- · Free on Development Stores
- · Full page bundle / Gift Box builder
- · Gift Box Builder / Guided Bundles
Bundle Starter
- · Build a Box / Bundle Builder / Gift Box
- · Build your own bundle (BYOB)
- · Bundle Inventory Sync / Custom Bundle
- · Custom fields & Personalization options
- · Full page bundle / Gift Box builder
- · Gift Box Builder / Guided Bundles
Bundle Growth
- · 1:1 Personalized Onboarding & Setup
- · All Bundle Starter features
- · Monthly Bundle Growth Consultation
- · Multi Step Bundle Builder
- · Priority Support & Assistance
- · Step by Step Bundle Builder
Bundle Pro
- · 5 Hours One-Time Bundle Styling
- · All Bundle Starter / Growth features
- · Dedicated Bundle Growth Specialist
- · Dedicated Bundle Onboarding
- · Dedicated Bundle Support
- · Multi-Currency Bundle Support
Starter Free
- · All bundle types, incl. build-a-box
- · Bundle-attributed revenue reporting
- · Pricing rules and tiers
- · Up to $1,000 bundle revenue a month
Starter
- · Everything in Starter Free
- · Price scales with monthly bundle revenue
- · Up to $250,000 bundle revenue a month
Managed
- · Dedicated customer success manager
- · Everything in Starter
- · Fully managed Smart Testing
- · White-glove onboarding and migration
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGrow AOV with a powerful Bundle Builder to Create and Buy personalized bundles. Build a Build a Box, Custom Bundle, or Mix and Match experience with Fixed Bundles, byob, addons, and a flexible Gift Box Builder. Let shoppers create the perfect gift box using Quantity Breaks, fixed pricing, and smart bundle rules. Optimize performance with Conversion Funnel Analytics.
Sell more per order with fixed bundles, mix and match boxes in fifteen designs, volume tiers and buy-together picks, rewarded with gift products, scratch cards and quizzes, all styled without code in a live Customizer.
- Seamless Box Building: Effortlessly build gift box with our intuitive interface
- Design and customize multiple boxes effortlessly in a single session
- Easily fit into any business's aesthetic for website integration
- Boost your average order value with our Fixed Price and Discounted Bundles
- Fixed, mix and match, volume and frequently bought together bundles
- Fifteen box designs, styled without code and previewed live
- Gift products, scratch cards and quizzes as rewards
- A/B tests and personalization that promote the winning version
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Build Your Own Bundle Builder | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Build Your Own Bundle Builder | |
|---|---|---|
| App Store rating | 4.9 ★ | Not published |
| App Store reviews | 56 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Build Your Own Bundle Builder | |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $19/month(ahead) | $49/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 4 | 3 |
Listing
| Measure | Build Your Own Bundle Builder | |
|---|---|---|
| Shopify category rank | #66 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Apr 1, 2022 | Nov 6, 2026 |
| Languages | 1 | 1 |
| Developer | QeApps | Rethink Software, LLC |
FAQ
Build Your Own Bundle Builder and Rethink Bundles: common questions
- Is Build Your Own Bundle Builder or Rethink Bundles cheaper?
- Only Rethink Bundles lists a free plan. Paid plans start at $19/month for Build Your Own Bundle Builder and $49/month for Rethink Bundles. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Build Your Own Bundle Builder lists 6 the others don’t mention, such as Click-through rates, Custom bundles, Custom HTML, Custom pricing. Rethink Bundles lists 17 the others don’t mention, such as A/B testing, Bulk pricing, Free gifts, Frequently bought together. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 2, 2026 for Build Your Own Bundle Builder, Nov 6, 2026 for Rethink Bundles; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 2, 2026 for Build Your Own Bundle Builder, Nov 6, 2026 for Rethink Bundles. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.